Katrina Krawtchuk
SENIOR EVENTS SALES MANAGER
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About
Responded to initial phone and email inquiries pertaining to weddings and corporate/social clients Implemented sales reporting, department SOP's, minimum spends, profit reporting, forecasts, weekly sales meetings, and updated contracts and sales packages, as needed, to stay competitive within the industry Oversaw the setup and inputting of all items in booking system including but not limited to, menus, pricing, costing, BEO's, estimates, invoices, reporting and scheduling
Experience
Senior Events Sales Manager - Ravine Vineyard Estate Winery - St. David's, Niagara-on-the-Lake, ON
(2021-01 - 2025-01)
- Responded to initial phone and email inquiries pertaining to weddings and corporate/social clients
- Implemented sales reporting, department SOP's, minimum spends, profit reporting, forecasts, weekly sales meetings, and updated contracts and sales packages, as needed, to stay competitive within the industry
- Oversaw the setup and inputting of all items in booking system including but not limited to, menus, pricing, costing, BEO's, estimates, invoices, reporting and scheduling
- Responsible for scheduling all FOH staff, authorizing hours for payroll, managing all FOH labour costs, hiring/onboarding of all employees, training and terminations
- Responsible for conducting on-site and off-site visits with clients, invoicing, client contracts and accounts receivable
- Developed long standing partnerships with clients, suppliers and other industry professionals within the Niagara Region, GTA and abroad
- Managed all new business prospects
- Oversaw service from FOH events staff including porters, captains, supervisors, bartenders, servers and sales managers
- Oversaw managers schedules, generated lead reports, and maintained the events calendar, emails and voicemails
- Met weekly, monthly and annual labour costs and revenue objectives
- Oversaw all events day of, maintained timelines and collaborated between multiple departments
- Created, planned and executed all internal events
- Led weekly sales and planning meetings to contribute towards overall success of events and maintain communication with all departments
- Attended upper management and ownership meetings
Wedding Sales Manager - Ravine Vineyard Estate Winery - St. David's, Niagara-on-the-Lake, ON
(2017-01 - 2021-01)
- Led weekly sales and planning meetings to contribute towards overall success of events and maintain communication with all departments
- Generated new business through partner relationships and industry participation
- Maintained short and long term sales objectives, exceeding sales goals by 50%
- Oversaw event bookings from prospect, through to planning and day of coordination including but not limited to setup, decor, floor plans, service and post event follow up
- Delivered events on time, met or exceeded minimum spends and client expectations
Bartender/Supervisor - Fresco's Euro Grille - St. Catharines, ON
(2005-01 - 2025-01)
- Handle large amounts of tender, inventory control and ordering
- Train and supervise employees
- Meeting and exceeding sales goals
- Provide quality service for guests and business events
- Operational oversight in delegating duties and tasks to staff to meet objectives and maximize resources
Education
Post Graduate Certification - Event Management - Niagara College (2017-01 - 2017-01)
BA - Sociology - Brock University (2012-01 - 2012-01)