Kelly Forbes
Customer Success Leader
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About
Customer Success leader with 11+ years of experience building B2B client relationships, improving service delivery, and driving operational excellence across print, retail, and manufacturing. Known for CRM and ERP familiarity, onboarding mentorship, and client feedback systems that improve satisfaction and streamline client management. Delivered measurable impact including 22% new business in 12 months, department revenue growth from $700K to $3M, and an 80% reduction in stock waste that saved over $100K annually.
Brings cross-functional leadership, vendor coordination, and a hands-on approach to simplifying complex processes and strengthening customer outcomes.
Experience
Client Relations & Sales Coordinator - ATD Inc. GTA
(2024-11)
- Generated over 22% in new business within 12 months by leveraging direct outreach and strategic problem-solving in the packaging and retail display sectors.
- Made 4 of the top 25 all-time sales in the 40-year history of the franchise.
- Oversaw fleet branding logistics, vendor management, and field team coordination with limited disruption.
- Developed a comprehensive client feedback system that improved service delivery and satisfaction, fostering a culture of continuous improvement.
Provincial Wide Format Operations Manager - Staples Canada - Mississauga, ON
(2022-01 - 2024-10)
- Directed all wide format print operations in Ontario with an eye toward systems thinking and national consistency.
- Collaborated with leadership to unify processes across Canadian hubs.
- Provided onboarding mentorship and player/coach leadership to new hires.
- Oversaw vendor performance and managed logistics for high-visibility special projects.
- Spearheaded revenue growth in department from $700K to $3 million.
Production Manager - Detonate Group - Markham, ON
(2020-09 - 2022-01)
- Led budgeting, materials sourcing, and project delivery for cross-platform marketing and signage.
- Diagnosed bottlenecks and streamlined workflows, reducing costs and complexity.
- Provided client-facing technical support with focus on sales conversion.
Senior Print & Project Manager - Trimline of Oshawa - Oshawa, ON
(2018-09 - 2020-09)
- Managed large-scale print projects for clients including Google, Facebook, and Amazon.
- Applied deep material knowledge to wrap buildings, create immersive displays, and simplify purchasing.
- Owned inventory management and staff coordination.
Print Department Lead / Project Specialist - Stinson Owl-Lite - Woodbridge, ON
(2015-02 - 2018-08)
- Turned around a failing department, cut stock waste by 80%, and saved over $100K annually.
- Created a color-matching process still in use company-wide.
- Pioneered employee training and equipment optimization programs.
- Worked closely with 3M Canada in equipment rollout and premarket field-testing for sheeting and print machinery.
Print Specialist & Process Builder - Auto Trim Design Inc. - Concord, ON
(2013-05 - 2015-01)
- Established inventory systems that reduced material waste by 23%.
- Mentored vendor reps and colleagues on print output and quality.
- Took ownership of EFI Vutek and Seiko wide-format systems, improving consistency.
- Worked with vendor partners in training sales staff on material knowledge.
Life Drawing Instructor - Oshawa, ON
Antique Appraisal
(2005-02)
Education
Diploma - Graphic Design; Illustration, Design, Colour Theory - Durham College (2005-09)