Krystine May
Senior Marketing, Digital & Product Leader
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About
Marketing & Digital: eCommerce Ops • UI/UX Oversight • Content Strategy • CRO • SEO/SEM • Analytics
Web & Product Delivery: Release Mgmt • Backlog Grooming • QA/UAT • A/B Testing • CMS Migration
Project & Program Leadership: Agile/Scrum • Waterfall • Budget & Scope • Risk Mgmt • Cross-Functional Alignment
Creative & Brand: Campaigns • Copywriting • Creative Production • Video • Social • Brand Consistency
Business Strengths: Client Mgmt • Vendor Leadership • Ops/Process Design • Roadmapping • Estimation
Experience
Results-driven Marketing and Project Management leader with deep experience delivering digital solutions across enterprise web, app, and eCommerce platforms. Expert in guiding cross-functional teams through sprint planning, backlog refinement, QA, and on-time delivery. Skilled in UI/UX oversight, content strategy, and integrated marketing execution, with a strong track record building high-performing programs and improving customer experience.
Known for bridging business, creative, and technical teams; removing blockers, aligning goals, managing budgets, and driving measurable outcomes. A proactive, steady-handed leader who prioritizes operational efficiency, team mentorship, and delivery excellence.
Education
Recently attained my Chartered Marketer designation through the Canadian Marketing Association in February 2025.
Received Diploma from Humber Polytechnic for Multimedia Production & Design Technician in 2004
Completed numerous courses throughout my career as continuous learning both through employer programs and self directed
