Laura Rubio

Hi,

I’m Laura, a Digital Marketing Coordinator who recently completed BrainStation’s certification and immediately turned my capstone into a paid client project (launching Feb 3rd for Ideal School in Latin America).

I work with SaaS teams and digital service / product providers that are ready to move from reactive execution to structured marketing operations.

I build clean, functional systems that do one thing well:

bring in leads and give you back time and mental space.

What I can do for you

Funnels

• Opt-in + thank you landing pages
• Email automation setup
• Full testing & integrations

  Perfect for lead magnets, webinars, mini-offers, or list building.

Email Automations & Nurturing

• Welcome & nurture sequences
• Segmentation & tagging
• Workflow setup and optimization

  Clear, practical, goal-driven connections between forms, pages, and emails.

Meta and Google Ads Setup

• Business Manager & Pixel setup
• Lead generation or traffic campaign
• 2–3 ads + basic targeting Ideal for testing offers and validating funnels.

How I work

• Clear communication
• Simple steps & realistic timelines
• Documented systems you can reuse
• No unnecessary complexity
• Practical setups that actually work

I don’t sell massive strategies or bloated systems. I build marketing foundations that support your work.

I am currently open to full-time roles in Lifecycle Marketing, Marketing Operations, and Digital Marketing Coordination.

My portfolio: lauracracevedo.com

If you want your marketing set up simply and done right, send me a message and tell me what you need.

My path into marketing hasn’t been traditional, but it’s given me something that matters a lot in lifecycle work: a strong foundation in systems, coordination, and execution in high-stakes environments.

Before marketing, I spent several years at Emirates Airlines in recruitment and as cabin crew.

Working in a highly regulated, global organization taught me how small mistakes can cascade quicklyan d why documentation, precision, and clear handoffs matter. I learned to operate calmly under pressure and to coordinate across teams working asynchronously, often across time zones and cultures.

I later moved into healthcare as a Personal Support Worker, where attention to detail and accuracy weren’t optional. Every task required clear documentation, strict protocols, and reliable execution. That experience reinforced something I still apply in marketing today: complex workflows only work when they’re well understood, clearly structured, and consistently executed.

In between, I worked as a Store Manager at Nice Diggz, where I managed daily operations,

customer workflows, and team coordination across multiple services. I focused on simplifying processes, improving customer experience, and tracking operational outcomes, reducing complaints and costs while keeping everything running smoothly. That role strengthened my ability to balance execution, data, and real-world user experience.

That realization is what led me into lifecycle marketing.

I enrolled in BrainStation’s Digital

Marketing program to build the technical foundation in email automation, funnel optimization,

segmentation, and A/B testing, organic and paid search but more importantly, to learn how to translate strategy into systems that actually run.