Guangzhou Pharmaceutical Co., Ltd. Guangzhou, China
TradeMarketing Specialist | Mar 2022– Feb 2025
Responsible for the B2B sales of renownedOTC drug brandssuch as Caltrate, Centrum, and Fenbid (underHaleon) in the retail market.Boosted sales from 2 millionto 7 million and increasedthe number of B-end customers from 600 to 1500 through a seriesof strategic efforts.
- Data-driven Insights: Utilized big data to analyze markettrends, precisely identifying opportunities. Analyze customer data to identify behavior patterns and develop targeted marketing plans.
- Strategic Marketing: Developed targetedB2B strategies, like customized servicepackages for pharmacies and healthcare promotions for institutions.
- Effective Marketing Campaigns: Executed over 10 annual marketing campaigns integrating online and offlinechannels with driving 30% online sales growth. Developed materials for promotional/marketing
- Customer Relationship: Managed B-end customer relationships through data analysisand personalized service,enhancing loyalty.
- Product Training: Provided producttraining to pharmacypharmacists for Vemlidy(Gilead), enabling pharmacists to actively introduce Vemlidy to patients, effectively promoting the product's market presence.
Sinohealth Technology Guangzhou, China
Market Researcher Intern | Jun 2021 – Apr 2022
- Comprehensive Research in Pharma Retail:Focused on qualitative and quantitative researchin the pharmaceutical retail market. Involved in the targeted consumer research project of Swisse. Through in-depth sales data analysis and qualitative interviews (with a sample size of 30 people), I conducted an exploration of consumers' purchasing behaviors, reasons,and decision - making paths,providing effective categorydiagnosis, customer - group analysis, and brand - competitiveness insights for brand marketing.
- Skilled in Analytical Research: Analyzed large-scale data, handling more than 100,000data records and completed 3+ in - depth research reports. Effectively combined qualitative and quantitative findings to offer valuable commercial insights.
China NationalAnalytical Center, Guangzhou Guangzhou, China
Labotory Research Assistant Intern | May 2020 – Aug 2020
- Conducted experiments in activating and functionalizing activated carbon and used for adsorbing heavy metal mercury,and the adsorption effect was characterized by IR, UV-vis, AFS, AAS etc.
- Finished the project of synthesizing immune hydroxyl magnetic beads, developing reagents and automated extraction instrument, for extracting nucleicacid and detectingAfrican swine fever virus.
