Li Yi Yuen

• Proven success in sales tracking and policy analysis, consistently achieving remarkable growth in market share throughstrategic insights and actions.
• Demonstrated proficiency in market research tools and data analytics software, and office software. Proficient in usingtools and software to extract valuable information for decision-making.
• Strong in communication and organization, ensuringtasks are done accurately and on time.
• Capable of ensuring the successful completion of tasks with excellent communication and organization.

Guangzhou Pharmaceutical Co., Ltd. Guangzhou, China

TradeMarketing Specialist | Mar 2022– Feb 2025

Responsible for the B2B sales of renownedOTC drug brandssuch as Caltrate, Centrum, and Fenbid (underHaleon) in the retail market.Boosted sales from 2 millionto 7 million and increasedthe number of B-end customers from 600 to 1500 through a seriesof strategic efforts.

• Data-driven Insights: Utilized big data to analyze markettrends, precisely identifying opportunities. Analyze customer data to identify behavior patterns and develop targeted marketing plans.
• Strategic Marketing: Developed targetedB2B strategies, like customized servicepackages for pharmacies and healthcare promotions for institutions.
• Effective Marketing Campaigns: Executed over 10 annual marketing campaigns integrating online and offlinechannels with driving 30% online sales growth. Developed materials for promotional/marketing 
• Customer Relationship: Managed B-end customer relationships through data analysisand personalized service,enhancing loyalty.
• Product Training: Provided producttraining to pharmacypharmacists for Vemlidy(Gilead), enabling pharmacists to actively introduce Vemlidy to patients, effectively promoting the product's market presence.

Sinohealth Technology Guangzhou, China

• Comprehensive Research in Pharma Retail:Focused on qualitative and quantitative researchin the pharmaceutical retail market. Involved in the targeted consumer research project of Swisse. Through in-depth sales data analysis and qualitative interviews (with a sample size of 30 people), I conducted an exploration of consumers' purchasing behaviors, reasons,and decision - making paths,providing effective categorydiagnosis, customer - group analysis, and brand - competitiveness insights for brand marketing.
• Skilled in Analytical Research: Analyzed large-scale data, handling more than 100,000data records and completed 3+ in - depth research reports. Effectively combined qualitative and quantitative findings to offer valuable commercial insights.

China NationalAnalytical Center, Guangzhou Guangzhou, China

• Conducted experiments in activating and functionalizing activated carbon and used for adsorbing heavy metal mercury,and the adsorption effect was characterized by IR, UV-vis, AFS, AAS etc.
• Finished the project of synthesizing immune hydroxyl magnetic beads, developing reagents and automated extraction instrument, for extracting nucleicacid and detectingAfrican swine fever virus.

Jinan University, School of Pharmacy Guangzhou, China

Master of Engineering in Biomedical and Pharmaceutical Sciences|Mar 2020 – June 2022

• Relevant Courses: Pharmaceutical Analysis, Drug Regulatory Affairs, Clinical Research Methods and Ethics, Drug Toxicology, ChemicalPharmaceutical Technology, etc.

Sun Yat-sen University, School of Chemistry Guangzhou, China

• Relevant courses: Organic Chemistry, Inorganic Chemistry, ChemicalEngineering Technology, Analytical Chemistry, Chemical ReactionTechnology, etc.