Marimar Cipriano

Annual Marketing strategy and calendar creation, including: campaigns, openings, events, promotions, omnichannel. To increase the Company's KPIs and objectives, both in sales and brand awareness.

Trade Marketing Manager - SEPHORA MÉXICO - México D.F.

(2017-01)

Annual Marketing strategy and calendar creation, including: campaigns, openings, events, promotions, omnichannel. To increase the Company's KPIs and objectives, both in sales and brand awareness.

• Lead 360º campaigns and strategies working with Public Relations, Trade Marketing, Digital channels, Training and Visual Merchandising, enhancing the shopping experience increasing sales and traffic across channels (i.e. Seasonalities, launching products, etc.)
• Brands support creating a launching plan for new products and campaigns, as well as the follow-up "always-on" strategies to boost them. Negotiating with national and imported brands.
• Annual Marketing budget management
• Strategies' development to increase traffic in focus stores, according to sales' objectives, through campaigns, events, and promotions.
• Advertising plan's (mass media) analysis and selection.
• Agencies' coordination and direction (ATL, BTL, PR, CRM, Digital, Strategic Alliances).
• Achieving a traffic increase in stores +51% relative to LY in comp stores.

Marketing & Product Presentation Coordinator - NIKE MÉXICO - México D.F.

(2016-01 - 2017-12)

Coordinate campaign shift, product placement and merchandising in retail stores, as well as store openings. Store capacity and sales analysis by category for proper merchandising and store zoning. Achieving one of the core objectives which is sales per m². Windows and in-store campaign implementation based on USA Geographic guidelines. Create guides and manuals by season and or/launches with special attention for in-store product merchandising.

• Annual marketing budget management
• Strategy development to increase traffic through promotional campaigns, activations, as well as the advertising analysis and selection plans (mass media and BTL).
• Achieving a traffic increase in stores +30% 2016 relative to 2015 in comp stores.
• Digital Marketing plan coordination: local brand site creation, social media management, CRM plans.

Visual Merchandising Coordinator - SEPHORA MÉXICO

(2012-01 - 2016-12)

Campaigns and design creation including window displays, internal and external graphics, P.O.P displays and retail furniture to enhance the shopping experience, increase sales and traffic. Negotiation with external vendors in USA reducing furniture costs.

• Annual visual merchandising budget management
• Lead store openings, production and furniture imports, production and graphic design, coordination with vendors for correct execution.
• Salespeople training in the visual merchandising field.
• More than 12 store openings.

Retail and Visual Merchandising Analyst - BEST BUY

(2009-01 - 2010-12)

Guide translation support and manual adaptation for the correct furniture execution installation. Material support reviewing and displays finishes.

Bachelors - Industrial Design - ITESM Campus Ciudad de México (2004-01 - 2009-12)

Specialty - Commercial Retail - ITESM Campus Ciudad de México (2009-01 - 2010-12)