Luisa Schmitz

Passionate Data Analyst with expertise in business analytics, visualization, and data-driven decision-making. I thrive on transforming complex data into actionable insights, optimizing sales performance, and driving strategic growth. With experience at The Stepstone Group and Henkel, I bring strong analytical skills, problem-solving abilities, and a keen eye for business opportunities. Always eager to connect and explore innovative ways to leverage data! Seeking Opportunities in Canada 🇨🇦

I am a results-driven Data Analyst & Business Analyst with a strong background in business analytics, data visualization, and sales performance optimization. My experience spans across sales analytics, machine learning applications, and business intelligence, enabling me to translate complex data into actionable insights that drive strategic decision-making.

At The Stepstone Group, I developed KPI-based performance tracking models to optimize client engagement and sales efficiency. By designing and implementing a key performance indicator to track client interactions over a defined period, I increased the contact rate from 80% to 95%. Additionally, I conducted ad-hoc analyses to improve sales productivity and evaluated the effectiveness of targeted sales campaigns.

During my time at Henkel, I contributed to data-driven decision-making through projects in business analytics and financial modeling. I developed a machine learning model to identify product variants with unnecessary complexity, optimizing product management and cost efficiency. I also built an Excel-based profit and loss simulation model, collaborating with stakeholders to refine planning assumptions and enhance forecasting accuracy.

With expertise in Python, SQL, Tableau, Power BI, and an agile, problem-solving mindset, I thrive in cross-functional environments, ensuring data translates into tangible business value. Passionate about leveraging data for innovation, I am always eager to explore new opportunities in business intelligence and data-driven strategy.

I hold a Master of Science in Business Analytics and a Bachelor of Arts in Business Administration from the University of Applied Sciences Düsseldorf. My studies focused on data analytics, machine learning, and business intelligence, equipping me with strong analytical and problem-solving skills. My master’s thesis applied machine learning techniques to optimize product variant management in the consumer goods industry, showcasing my ability to leverage data for strategic decision-making.