Luke Harley

I'm Hard working, focused and determined with experience in sales and building customer relationships. I have Sixteen years in professional horticulture with five years in legal cannabis. My experience as a brand ambassador has given me a well rounded understanding of cannabis products and consumer trends while my work with the plant has provided a solid foundation of cultivation and strain knowledge.

Cultivation Lead 

Joi Botanicals Sept 2019- Present

• Leading a team of 4 in cultivating cannabis throughout 13,000 sq ft facility.
• Acting as brand ambassador at retail stores, trade shows, and events promoting product, increasing visibility and driving sales.
• Collecting feedback from retailers and relaying to management.
• Tracking low inventory, ordering product.
• Providing resource management solutions, streamlining process and improving bottom line.

Owner/ Operator 

Harluu Ice Cream June 2018- Sept 2019

• Selling ice cream through mobile food vending cart.
• Driving sales of corporate and private events through cold calling,

contacts and referrals.

• Increasing sales 50% in the second year of business with net positive revenue each sales year.

Crew Lead 

Michelle Cope Garden Design May 2008- Sept 2019

• Leading a team of 4 in the installation and maintenance of residential gardens.
• Maintaining customer relationships.
• Actioning customer requests and feedback.
• Helping generate sales through referrals.

Horticulture - Red Seal 

Humber College - Graduated 2010

Journalism - Diploma

SAIT - Graduated 2003

High School - Diploma

Western Canada High School- Graduated 2001