Freelance Designer & Illustrator at Luke Norrad Design (2013 – Present)
- Led brand identity, typography, illustration, and packaging projects for clients across hospitality, culture, retail, and technology
- Developed concept-driven visual systems spanning identity, packaging, and campaign applications
- Managed projects from initial concept through production, collaborating directly with clients, suppliers and external partners
- Balanced multiple concurrent projects while maintaining consistent creative direction and delivery timelines
Board of Directors at Canadian Typography Archives (2024 – Present)
- Research and documentation of archival Canadian design
- Education and public speaking to promote the CTA
Senior Designer & Creative Director at Gitanes Group (2020 – 2023)
- Led brand identity and creative direction across all group concepts, including Gitanes, G Burger, Plateau, and Akachan
- Directed and developed visual identity systems across packaging, signage, digital, social, and campaign applications
- Managed and mentored a junior designer while directing external collaborators including photographers, animators, and developers
- Oversaw multiple projects and brands simultaneously, maintaining consistency and quality across a fast-paced workflow
- Managed production across packaging, apparel, signage, print, and merchandise applications
Creative Director & Designer at CUZ Skateboards (2017 – 2022)
- Led creative direction for seasonal releases across skateboards, apparel and accessories
- Designed graphics and prepared production-ready artwork for print and manufacturing
- Coordinated manufacturing and vendor relationships across packaging, apparel, and print production
- Developed campaigns, commercials, and marketing assets
- Built relationships with retail partners and managed direct-to-consumer sales
Senior Designer at Bouw Design Agency (2019 – 2020)
- Designed graphics and illustration for national museum exhibits, including didactic panels, signage, and interpretive content
- Led the design of a comprehensive wayfinding system for the Diefenbunker, aligning user experience with accessibility standards
- Developed concept artwork and presentations for client proposals and project bids
- Managed multiple concurrent projects within tight timelines, maintaining clarity, accuracy and production readiness
