Tanay Shah

Graphic Designer and Global Business & Digital Arts student with proven experience in brand identity, packaging, and digital marketing. Translates brand strategy into cohesive visual systems across print and digital touchpoints using Adobe Creative Cloud and Figma.

Packaging Designer - Life of Spice

(2025-01 - 2025-12)

• Developed full brand identity for an Indian spice-blend collection, from concept to print-ready packaging using Adobe Creative Cloud
• Designed packaging layouts balancing space constraints to maximize brand presence and drive customer engagement
• Tailored colour palettes and design elements to align with target market preferences and retail shelf impact

Marketing Coordinator / Graphic Designer - Spellbound Global Inc.

(2019-01 - 2021-12)

• Designed marketing campaigns and promotional materials driving 1K+ clicks/week via Google Ads
• Managed and maintained company website and Amazon storefront, updating visual content to reflect current design conventions
• Optimized product listings using sales metrics to prioritize top-sellers and support new item launches

Delivery Coordinator (Full-Time) / Customer Service Associate (Part-Time) - The Home Depot

(2023-05)

• Coordinated Flatbed, Cargo Van, and DoorDash delivery logistics, sustaining 95%+ on-time delivery rate across all routes
• Executed inventory reconciliation audits on incoming shipments, tracking unrecognized revenue and minimizing shrink
• Leveraged C3 software to manage inbound/outbound freight scheduling, dock appointments, and real-time yard visibility

Bachelor - Global Business and Digital Arts - University of Waterloo