Lydia Doskochynska

Performance marketing specialist focused on efficient, ROI-driven paid media across Meta and Google Ads, with a track record spanning Real Estate and local service businesses. Known for turning lean budgets into outsized results — including a 26x ROAS on a Google Ads campaign for a plumbing services client within a single month, and a $2.04 cost-per-lead across a 300+ lead residential funnel. Owns strategy, creative direction, and execution end-to-end, currently managing paid media across 12+ concurrent regional campaigns.

Based in Canada; open to fully remote roles across Canada and the US, including contractor and EOR arrangements.

Digital Marketing Specialist & Media Buyer at Arbutus Properties (2023-01 – Present)

• Ran a Google Ads campaign for a plumbing services client that achieved a 26x ROAS (revenue generated ÷ ad spend) within under one month, on a lean, tightly-managed budget.
• Drove 50 signed lease agreements for the 49th Battalion campaign within a 14-day peak window, as part of a ~6-week Meta Ads campaign run on a $1,500 ad budget — an example of high-efficiency performance on constrained spend.
• Delivered a 100% phase sell-out for The Meadows residential development through targeted Meta Ads strategy.
• Built automated lead-generation funnels achieving a $2.04 cost-per-lead (CPL), generating 310+ high-intent leads across a diverse residential portfolio.
• Directed advertising and brand strategy for 12+ concurrent projects across Western Canada (Edmonton, Saskatoon, Lethbridge), spanning residential developments and commercial clients such as Pitchfork Market + Kitchen.
• Owned full-cycle creative production — on-site commercial photography and videography through final ad delivery and GA4 performance tracking.
• Built technical SEO roadmaps and Google Ads campaigns for service-based partners to capture high-urgency local search traffic.

Digital Media Specialist at Nomad Strategies IT Company (2022-01 – 2023-12)

• Directed end-to-end digital ad campaigns for a mixed portfolio of B2B and B2C clients.
• Improved ad creative ROI and click-through rate (CTR) through ongoing analysis of audience engagement data.
• Partnered with cross-functional teams to translate business objectives into cohesive brand identities across visual design and copy.

BA in European Communication – Adam Mickiewicz University (2018-01 – 2021-12)

BA in Public Relations & Journalism – Ukrainian Academy of Printing (2017-01 – 2021-12)