Maddie Jansen

Driven sales professional eager to show leadership and exponential growth within hospitality development and franchise sales. Successful in negotiating profitable deals for both ownership and franchise brands. Extremely connected across all areas of the hospitality industry with an impressive reputation in development knowledge and sales negotiation skills. Especially familiar with Southeast and Canadian markets.

BWH Hotels - Best Western Hotels & Resorts Nashville, TN

Associate Regional Director - North American Development: December 2022 – December 2024

Regional Director - Conversion Brands Eastern Canada - North American Development: December 2024 - Present 

• Successfully uncovered multiple hotel franchise deals, including boutique properties, with proven success in soft brands and upscale segments across the country.
• Excel in lead generation consistently making 50+ cold calls per day and visiting hundreds of hotels in person to connect with ownership.
• Maintain a robust sales pipeline with multiple working leads, always feeding the sales funnel to maximize deal flow.
• Recognized for exceptional sales skills and ability to network effectively, fostering strong industry relationships that consistently drive business opportunities.
• Featured speaker on investment panels and other forums, demonstrating thorough leadership and expertise in hospitality franchise development.

Marketing Team February 2021 – December 2022

• Conducted intensive market research on comp set and trending strategies to help enhance online brand presence.
• Measured consumer satisfaction and increased page performance over several third-party rating sites by 60% over a 3 month period.
• Oversee all on-site logistics events within marketing such as influencer arrivals, retreat itineraries and photoshoots. 
• Strategize marketing campaigns and PR pitches to increase connections, promote engagement and reach, as well as coordinate deliverables for brand use.
• Updated and edited company websites through WordPress, and managed property social media.

Northern Arizona University Flagstaff, AZ

Bachelors of Science in Hotel and Restaurant Management, W.A. Franke College of Business

Minor French & Advertising