CEO Liaison — Digital Marketing & Business Growth at Onni Group of Companies (2025-02 – Present)
Leading AI-driven site performance initiatives and digital marketing strategy for large-scale property portfolio.
- Led AI-driven site performance initiatives using SEMrush and Search Health analytics to monitor web visibility, track keyword rankings, and drive organic growth across a large-scale property portfolio.
- Recoded and optimized WordPress plug-in sites and developed JSX files in React to improve site performance, maintainability, and user experience.
- Implemented API tracking integrations on static sites to capture and report on digital engagement metrics.
- Oversaw the digital marketing team, managing organic vs. paid media strategy, campaign performance, and annual budget allocation.
Chief Operating Officer at Intrepid Marine Solutions / Bluewater Rigging (2021-02 – 2025-01)
Successfully ran all aspects of a luxury marine startup, achieving seven-figure gross revenue within the first year of operation.
- Successfully ran all aspects of a luxury marine startup, achieving seven-figure gross revenue within the first year of operation.
- Managed an entire procurement division including government contracts with the Canadian Navy, CCG, and numerous others — C&C requests, P.O. creation, freight & logistics, and invoicing.
- Recruited, hired, and trained a team of 10 technicians and 4 office staff; implemented key operational systems including SEO automation, CRM platforms, and company-wide scheduling systems.
- Managed comprehensive financial reporting: annual and quarterly profitability analysis, tax filing, payroll, WCB administration, company insurance and benefits, KPI tracking, P&L reporting, cash flow monitoring, and billable hour utilization rate targets.
- Cultivated 15+ international vendor relationships. Secured prominent media partnerships with NHL alumni, Harken Towing, and Prince of Whales.
- Recognized as Panel Speaker for Women in Boating at the Vancouver International Boat Show 2025.
Executive Assistant / Operations Coordinator at Bluewater Rigging (rebranded to IMS January 3rd, 2023) (2023-01 – 2021-02)
Spearheaded company-wide integration of CRM system and managed operations for marine services company.
- Spearheaded company-wide integration of a CRM system and managed data synchronization with QuickBooks, significantly increasing productivity and improving time management at headquarters.
- Contributed to the company's financial success by managing the only profitable location from 2022 to 2023.
- Provided high-level VIP client coordination and services, including expert calendar management and efficient travel arrangements.
Executive Producer's Assistant / Studio Manager at Northkamp Production Services (2019-02 – 2021-02)
Managed all operations of a production services company, office and studio for TV/Film.
- Managed all operations of a production services company, office and studio for TV/Film.
- Communicated with multiple freelance production crew to facilitate project needs, coordinating workspace, supplies and equipment usage.
- Handled all company payments to contractors and vendors upon project completion including credit card reconciliations, purchase orders, and cheque writing.
- Provided finalized project costs to Executive Producers for client billing; assisted with pre-production support including studio holds, hotel reservations, flight schedules, and director assistance.
Executive Assistant at Edgar Development (2018-01 – 2019-12)
Managed office operations for award-winning commercial development company (1-year contract, maternity leave).
- Managed all office operations for award-winning commercial development company, including compilation of a UDI award-winning rental building presentation alongside Brook Pooni Associates.
- Planned and executed a Hector Bremner Campaign event, Sun Run, company events, and holiday trips.
- Managed the President & CEO's daily schedule & calendar, pulled land titles, and handled various day-to-day operations.
Executive Office Coordinator at Ledingham McAllister (2016-01 – 2018-12)
Supported C-Suite Executive team for leading real estate developer LEDMAC.
- Supported C-Suite Executive team for leading real estate developer LEDMAC; reported to VP of Operations & President Ward McAllister.
- Reception training and coverage, meeting minutes, transcription, tax filing.
- Managed accounting, day-to-day needs, and overall office operations & event planning.
