Marketing Manager
Q Esthetics Laser Clinic, Toronto, ON Feb 2022 -- Apr 2024
- Led the management of marketing budgets and oversaw the execution of paid advertising and social media campaigns. Throughout my tenure, I successfully achieved a 50% reduction in costs per conversion within Google Ads and an impressive 200% boost in Return on Investment (ROI) across all channels.
- Collaborated cross-functionally to analyze and report on performance metrics, driving data-driven decision-making processes.
- Cultivated strategic partnerships with influencers, vendors, and agencies, elevating brand visibility and market share.
- Championed the development of promotional campaigns aligned with sales objectives, consistently exceeding client expectations.
- Led a high-performing marketing team, fostering a collaborative environment focused on innovation and continuous improvement.
- Organized and hosted successful events, leveraging innovative marketing strategies to attract attendees, and generate 50% of monthly revenue in a single day.
- Implemented SEO strategies to boost the website's visibility and drive organic traffic.
Digital Marketing Specialist / Zoho Accounting Migration Specialist
WebsiteToon, Toronto, ON Jan 2021 -- Feb 2022
- Implemented targeted marketing strategies and optimized Google Ads & Facebook campaigns for our clients
- Successfully managed accounting migration across Freshbooks, Quickbooks and Zoho Books, streamlining financial workflows and enhancing operational efficiency for over 10 clients
- Orchestrated social media content creation and email marketing initiatives, driving engagement and brand loyalty.
- Spearheaded CRM integration efforts, enhancing data-driven decision-making capabilities and customer relationship management.
- Managed inventory for multiple ecommerce clients, ensuring optimal stock levels to meet demand and minimize overstock or stockouts.
Research Assistant
York University, Toronto, ON June 2020 – Sep 2020
- Created impactful course materials and multimedia content, enhancing the implementation of course directives.
- Worked collaboratively with cross-functional teams to craft engaging online and print materials, fostering student engagement and awareness.
