Syed Zarif Samdani

You will find multiple applications throughout this role; thus, I want to highlight my uniqueness in this cover letter. As I started my journey in marketing, I have always been actively learning new things and as a result, developed new experiences. During my undergrad, I developed a knack for social media, graphics design, and video editing, which allowed me to expand the digital presence of Modern Scientist Global in the Niagara region.

The heavy work schedule did not stop me from learning new things, as I gained Google Ads certification, SEO certification, and Social Media Marketing certification. My new skills helped me to take on more responsibilities as a social media manager for Bluestone Financial, where I polished my knowledge of digital marketing. Furthermore, I led a special project for a local company, where I trained their employees to run a Google ads campaign and social media campaign for 3 months and created a ‘Black Friday’ digital marketing campaign for 3 weeks.

I was able to use all of my skills during my Co-op role at Giatec Scientific and initiate new projects for the company. Right after my graduation, I started working as a marketing manager for Lee & Associates Toronto, which is currently one of the biggest CRE brokerages in GTA. Right off the bat, I was able to guide my listing team to their first-ever winning pitch and got one of the biggest deals of their previous inventory.

In all the above descriptions, I wanted to highlight my willingness to learn new things and how this habit of learning new things makes me unique and valuable to the company I work.

Marketing Manager May 2022– Present

Lee and Associates Toronto, Mississauga, ON, Canada

• Managed a team of 6, consisting of a graphics designer, media communicator, analysts, and coordinators. Directly coordinated reported and managed communication with the President, Vice President, Director of Operation & Director of Digital Strategy
• Developed sample marketing materials for listing proposals and presentations and Strategized marketing ideas for the proposals and presentations 
• Developed, Oversaw, and Managed digital content (Brochures, leaflets, Postcards, Videos, Graphics, Socials, Web, and reports) for driving online and local growth of Lee & Associates Toronto
• Managed Lee Toronto’s website with help of WordPress (CMS tool) and created blog posts, landing pages, and company updates for SEO optimization, as a result website visits has increased by 45%
• Designed and copywrote Service line Newsletters and developed Email Marketing Campaign for future purposes
• Organized, Shot and Edited commercial real estate footage for corporate marketing and developed property videos
• Strategized Search Engine Marketing initiatives to rank higher on Google and released different blog posts by targeting different keywords for better standing, as a result we stand first on Google for 6 keywords.

Content Marketing Assistant (Co-op) Jan 2022– Apr 2022

Giatec Scientific, Ottawa, ON, Canada

• Managed Giatec’s HubSpot account for email marketing and social media like LinkedIn, Facebook, Twitter, Instagram profile, and other communication channels. Oversaw posting, scheduling, and drafting of industry-relevant content, posts, as a result, the whole audience engagement increased by 29%
• Researched multiple areas of the industry and tracked up-to-date company news to develop multiple contents and write-ups for Giatec's page, CEO's social media account, and CTO's social media account and increased the content publishment of GIatec by 15% 
• Utilized SEMrush and Google Search Console to analyze shortlisted keywords for SEO, track competitor’s websites, audit SEO of the website, and research multiple backlinks, so that Giatec can gain a higher site position on Google

Research Assistant for the Micro-Credential Certification Program  Jan 2022– Apr 2022

Brock University, Ontario, Canada

• Developed instructional content for student development within the program and worked closely with Shopify representatives to foster digital marketing guidelines for their new educational channel
• Created multiple infographics, instructive videos, educational PowerPoint, and informative graphics for the program and helped professor to improve program structure
• Analyzed new digital marketing trends utilized by different companies and incorporated creative aspects of digital marketing into the program 

Social Mediaologist (Researcher & Media Analyst) Jun 2021 – Dec 2021

Modern Scientist Global Canada, St. Catharines, ON, Canada

• Created digital presence of MSG by developing an online website of MSG with WordPress & launched social media platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. Developed social media content for MSG transition unit by using Adobe Premiere Pro and Adobe Illustrator, as a result, digital presence has grown by 38% on social media and 15% in the website for MS
• Strategized and created multiple Facebook and Google paid ad campaigns to promote educational developments of MSG around the Niagara region and led a special Facebook and Instagram paid ad campaign to promote health care (Covid-19) protocols and educational information among selected geographical regions which generated 500k impressions
• Developed leadership skills and problem-solving skills by collaborating with the ‘Knowledge Transition’ unit

Vice President of Branding & Creativity May 2021 – Dec 2021

Goodman Graduate Business Council Brock, Brock University, Canada

• Increased branding for Goodman Graduate Business Council through different channels and developed online advertising strategies for professional development webinars, case events, and interactive sessions resulting in overall student traction growth doubling in comparison to last year
• Orchestrated branding activities of ‘Goodman Cup 2021’ by developing campaign strategies, advertisements, and graphics, as a result, ‘Goodman Cup 2021’ got a sponsorship of 5000$ CAD for the first time 

Founder & CEO Jan 2017 - May 2019

NeedBuzz Digital Marketing Agency, Dhaka, Bangladesh

• Established my digital marketing agency, led a team of 15 brilliant individuals, and delivered key marketing services 
• Managed 5 clientele and handled their digital marketing division for two years through Needbuzz 

Master of Business and Administration (MBA) Co-op Program, Marketing Apr 2022

Brock University, St. Catharines, ON – Percentage 84% – BETA GAMMA SIGMA

Bachelor of Business Administration – Major: Marketing, Minor: Human Resources Dec 2019

BRAC University, Bangladesh - CGPA 3.8 (Out of 4.00), Highest Distinction