Marketing Student Assistant
KPU Career Development Centre
Jan 2023 - June 2023
- Manage KPU Career Development Centre's social media presence (@kpucdc) on Facebook, Instagram, Snapchat, and Twitter, reaching over 5,000 students.
- Schedule social media posts using tools like Marq and Canva on Buffer, ensuring consistent content delivery with an average of 3 weekly posts.
- Analyze engagement metrics to optimize future social media campaigns, increasing Instagram engagement by 60% over 5 months.
- Create visually appealing content for employer and student communications, producing over 50 graphics and videos for various email and social media campaigns.
- Design graphics and videos for email and social media campaigns, resulting in a 15% increase in open rates.
Freelancing Marketer
Geeta's Beauty Salon and Spa
March 2023- Present
- Handle salon's Facebook and Instagram accounts (@geetasbeautysalonspa), designing graphics and videos using Canva and Visme.
- Create and schedule social media (Instagram) posts on Buffer, ensuring consistent content delivery with an average of 3 posts, 3 stories and 2 reels per week.
- Analyze social media metrics to optimize future campaigns, identifying key audience demographics and content preferences.
- Develop and execute effective social media marketing plans.
Social Media and Events Assistant (Co-op)
KPU Career Development Centre
May 2022 - Nov 2022
- Handled all social media pages, including Instagram, Twitter, Facebook and LinkedIn.
- Increased Instagram by 50% in less than 10 months by executing various marketing campaigns.
- Redesigned and upgraded the webpages and e-newsletter with the current trends of marketing associated with Generation Z.
- Analyzed the stats monthly to coordinate with the initial target and relate to the insights. Researched and coordinated multiple marketing projects simultaneously.
- Organized successful events by choosing targeted employers, event set-up, and catering.
- Responsible for acknowledging all E-mails, Phone calls or Walk-Ins.
- Assisted in online sessions for external employers, KPU students and alumni.
Guest Experience - Front Hostess
A&W
Sept 2021 - Present
- Provide excellent customer service, maintain old relationships, and create new relationships.
- Resolve the guests' complaints by informing the kitchen team.
- Assist other positions when it got busy and engaged with guests to ensure they were happy with the service.
- Contribute to team goals by accomplishing service time results as needed.
- Handle cash/cashless orders accurately.
Additional Skills
- Digital Marketing skills, including KPI, SEO, Analytics etc.
- Service/Product promotion on social media and in person.
- Strong computer skills in Microsoft Office Suite (Outlook, Excel, Word)
- Active listener with good communication skills.
- Time management under stressful times.
- Teamwork and work ethics.
- Attention to small details for project management.
- Languages: Hindi, English and French
