Marc Lussier

Senior Sales Executive with 18+ years of success driving multimillion-dollar revenue across public sector, B2G, and sustainable infrastructure markets. Known for building C-suite and elected-official relationships, leading complex multi-year procurement cycles, and closing high-value contracts through consultative, solution-based selling. Generated $100M+ in total career revenue, closed $54M+ in single-contract public infrastructure wins, and converted 110 of Ontario's 444 municipalities to LED infrastructure eliminating approximately 26,000 metric tons of GHG emissions.

Targeting senior sales, business development, and strategic account roles across Canada.

Account Executive — Sustainable Infrastructure (Ontario & Atlantic Canada) at Johnson Controls Canada LP (2024-07 – 2026-04)

• Secured $3M+ in project funding for municipal and utility clients by navigating complex C-level sales cycles from RFP through contract award across Ontario and Atlantic Canada.
• Sold energy performance contracts (EPCs) directly to CAO and CFO-level decision-makers, managing multi-year procurement timelines through legal, engineering, and financial approvals.
• Built and maintained a regional pipeline of 50+ public sector accounts, coordinating cross-functionally with engineering, construction, and technical support teams via CRM.
• Awarded the Johnson Controls Deal Value Award (January 2025) for securing a multi-million dollar high-value contract in a competitive public sector market.
• Represented the company at municipal infrastructure and energy trade events, generating qualified pipeline through strategic relationship-building.

Founder & Principal Consultant at IdentiCity (Self-Employed) (2023-08 – Present)

• Founded a community and urban development consultancy delivering project management, stakeholder consultation, and smart city advisory services to governmental and NGO clients across Ontario.
• Built cross-sector partnerships with government agencies, NGOs, and community stakeholders, managing project budgets and deliverable reporting from inception to close.

Senior Sales Account Manager at Cyclone Lighting (2020-03 – 2023-08)

• Closed the two largest contracts in company history: $54M+ and $4.5M+ for public infrastructure replacement, navigating complex multi-stakeholder procurement from prospecting through award.
• Grew account profitability and national market penetration through a consultative advisory approach, positioning the company as a long-term strategic partner.
• Engaged decision-makers at every level of the procurement hierarchy through joint calls and targeted executive relationship-building.

Key Account Manager — National Specification Sales at Signify (formerly Philips Lighting) (2009-06 – 2020-03)

• Secured LED conversion partnerships with 110 of Ontario's 444 municipalities (25% of the province), eliminating an estimated 26,000 metric tons of GHG emissions.
• Managed the full B2G and B2B sales cycle across complex public-sector accounts, navigating multi-level decision-maker hierarchies: engineers, architects, specifiers, consultants, contractors, and elected officials.
• Managed national key account portfolio generating $75M+ in total revenue through strategic account planning and executive relationship management.
• Led RFP, RFQ, and EOI bid responses across the Canadian municipal market, achieving a consistently high award rate on competitive tenders.
• Maintained disciplined monthly CRM forecasting and pipeline management across hundreds of public-sector accounts.

Engineering Coordinator / Internal Auditor / Technical Designer at The StressCrete Group (2005 – 2009)

• Coordinated multi-disciplinary engineering projects for precast concrete and architectural infrastructure, building deep product specification knowledge in municipal infrastructure.

Technical Designer at Powco Steel Products Limited (2000 – 2005)

• Engineered structural steel components from concept to production-ready drawings, developing technical documentation standards that improved team efficiency.

Bachelor of Business Administration in Energy Management – Yorkville University (2022)

Certificate in Local Economic Development – Toronto Metropolitan University (TMU) (2024)

Diploma in Mechanical Engineering Design Technology – George Brown Polytechnic (2000)