Aaron O'Neill

Top-performing SaaS Account Executive with 10+ years driving full-cycle B2B sales, consistently ranking 1st or 2nd of 15 AEs in monthly MRR and cash quota attainment. Proven track record closing recurring and enterprise deals from prospecting through close, negotiating contracts and SOWs, and growing accounts through upsell and expansion. Complements sales execution with hands-on product fluency from a parallel Senior Product Manager background - using deep discovery skills, roadmap literacy, and ROI-based value selling to run stronger technical demos, tailor solutions to client needs, and accelerate deal velocity.

Senior Product Manager (Client-Facing Commercial Owner) - Marketplacestudio

(2020-12)

• Own the full commercial relationship for 12+ SaaS marketplace builds and GTM. Leading discovery, presenting business cases, and selling each client on the vision, scope, and investment required to bring their marketplace to life.
• Negotiate scope, budget, and priorities directly with client stakeholders and leadership, using my product and business knowledge to translate technical requirements into business value and close on features, timelines, and budget.

Head of Marketplace Operations & Growth - Team Lead | RV Division & Growth - Ruckify

(2017-05 - 2020-12)

• Coached and supported an SDR team of 8 on new client onboarding. Developed their sales technique, customer engagement, and business growth initiatives to drive marketplace expansion.
• Built and led a team of 4 to grow Ruckify's RV division, maintaining an RV community forum, expanding marketplace supply and demand into a new vertical and transitioning existing users from a legacy version onto the new platform.
• Served as senior escalation point and C-suite reporting contact for platform incidents, reducing company financial exposure by 80% through new KPI tracking and moderation protocols.

Senior Account Executive - Rental Division - Better.

(2015-05 - 2017-05)

• Top-performing Account Executive on a 15-person sales team, ranking 1st consistently on monthly quota attainment for MRR and cash-in on feature-build upsell revenue.
• Drove full-cycle SaaS sales to franchise and enterprise accounts - from prospecting and needs assessment through live demo, technical presentation, and close.
• Closed recurring deals ranging $49-$250/month MRR per account, plus larger mid-market onboarding agreements, using extensive RFP and SOW and contract negotiation to facilitate closes.
• Built and presented custom demo environments to address and overcome technical objections and accelerate deal velocity.
• Partnered with executive leadership to negotiate contract terms, deliverables, and price through to close.
• Promoted to Senior Account Executive after 2 months; took ownership of the Rental Division's full book of business, securing new accounts and expanding into multiple rental verticals.

Wireless Manager - OSL Retail Management

(2014-04 - 2015-05)

• Top performer in-store and district-wide for a smaller market location, consistently exceeding corporate sales targets within budget.
• Managed a team of 4 across front-end retail operations and HR, including hiring, training, and team development.
• Hosted district meetings and led rollout of company sales initiatives across multiple locations.

General Manager / Franchise Lead - By Cody Brands

(2002-06 - 2014-04)

• Operated 4 corporate locations and supported 4 other franchise accounts, driving sales performance and compliance through franchisee store audits and follow-up training.
• Developed, implemented, and managed BPro software rollout across corporate and franchise locations, improving operational efficiency.

OAC Level Completed - Bawating Collegiate & Vocational Institute (1989 - 1993)