Marco Gervasio

Established UX expert with over 15 years of experience in conducting user research, developing data-driven strategies, creating user-oriented and client-focused solutions, and conceptualizing memorable experiences that increase loyalty and generate results.

“User or customer expectations are higher than ever. Over the years, they have become increasingly aware of what brands should deliver in order to make a difference in their lives. They seek relevance, value, trust, and reliability. As a user experience strategist and designer, my mission is to help these brands connect with customers in purposeful ways through engaging interactive programs and platforms."

SKILLS

• Ability to work quickly and efficiently without sacrificing quality and consistency; strong organizational skills.
• Great knowledge of principles and guidelines related to interaction design, usability, and visual design.
• Ability to plan and conduct user research activities, analyze and convert data into actionable insights.
• Highly experienced in creating user-friendly digital experiences that drive customer engagement and satisfaction.
• Excellent written and verbal communication skills in both English and French.
• Great combination of technical, creative and analytical skills.
• Excellent interpersonal and management.
• Motivated and curious, driven by problem solving.

User Experience Strategist, Designer, & Researcher - UX UI CX IxD (Senior Freelance Consultant) @ Self-Employed

January 2011 - Present, Montreal

• Conducted user research and competitive analysis.
• Created personas and user journeys that helped teammates develop empathy toward target audiences and guided critical decisions.
• Developed UX strategies that aligned with end-users goals and client business objectives
• Developed wireframes, prototypes, and high-fidelity designs for web and mobile applications that lead to improved product usability.
• Collaborated with cross-functional teams, including business analysts, product owners, developers, and other stakeholders.
• Conducted usability testing and iterated visual designs based on feedback.
• Developed and maintained design systems.
• Mentored junior designers and guided team members.
• Kept up-to-date with industry trends and best practices.
• Promoted user-centered methodologies.

Director of User Experience & Creative Development - UX CX UI @ Twist Image (now Mirum)

September 2009 – February 2011, Montreal

• Manage the digital creative process from start to finish
• Monitor emerging digital trends, customers’ needs, operational statistics, and the competitive landscape
• Lead a team of UX and UI designers, art directors, and copywriters
• Spearhead and manage creative and content strategies 
• Campaign ideation facilitation
• Assisting clients in resolving issues

Director, Information Architecture & Usability / Practice leader, North America @ Nurun

January 2003 - September 2009, Montreal

• Target audience profiling: field study, data analysis, persona creation, activity cycle 
• User experience definition: objectives, interactive principles, task flows and scenarios 
• Prototyping: site structure, schematics and wireframes 
• Usability assessment: heuristic evaluation, user testing (planning, supervising or execution) 
• Methodology development 
• Team supervision 
• Participation in interactive strategy development 

Bachelor's Degree, Fine Arts