Marcus Morrisey

I turn ambiguous problems — research questions, program outcomes, business requirements — into structured, evidence-based recommendations, across academic research, program evaluation, or enterprise systems analysis.

Systems Analyst at IDFusion Software (2025-05 – Present)

• Serving as project manager and systems analyst for a $371K custom case-management system (Sage 300 and Microsoft Graph integration, Azure Canada hosting, PHIA/PIPEDA compliant) for a child and family services agency, translating business requirements into development tasks across a 5-stage delivery plan.
• Served as primary system architect for a custom real-time SMS/email survey and engagement platform, defining solution architecture and privacy-first data handling across a three-phase, $1.28M development build.
• Co-led an Express Digital Strategy Roadmap for a professional regulatory body, producing current- and future-state Enterprise Architecture Models and a Learning Management System vendor assessment.
• Collaborated with clients to distinguish needs from wants, and produced detailed requirements specifications and process maps to guide implementation efforts.
• Conducted client discovery sessions using focus-group and interview-based elicitation techniques to surface, distinguish, and prioritize stakeholder needs.
• Applied the seven BABOK (Business Analysis Body of Knowledge) competencies, built over 10+ years as a consultant/project manager; used AI tools to increase delivery efficiency and documentation quality.

Owner / Independent Consultant at Insight Accelerated (2020-09 – 2023-04)

• Managed a case-management vendor assessment for a child and family services agency: 13 discovery sessions with approximately 44 staff, producing a current-state Enterprise Architecture Model and final vendor-recommendation report for executive leadership.
• Provided strategic consulting to major international brands, incorporating change management through the lens of behavioural economics and integrating process/technology perspectives with human information-processing and motivational psychology.
• Documented complex patient-journey interactions with the healthcare system for international pharmaceutical clients, and streamlined client touchpoints/data management for Service Canada locations nationwide.
• Delivered consulting engagements that each concluded with improvement recommendations plus a structured, dynamically updated evaluation matrix or process map with defined KPIs and data sources.
• Provided research and statistical consulting to public and private clients across pharmaceutical, management consulting, higher education, and harm-reduction sectors, including statistical support, technical/medical writing, and program evaluation.

Owner / Independent Consultant at Insight Accelerated (2025-05 – Present)

Senior Research Manager at MQO Research (2023-05 – 2025-03)

• Led, designed, and participated in mixed-methods market research and evaluation projects spanning tourism, transit, and employee/citizen satisfaction — managing projects, clients, timelines, and deliverables.
• Served as project lead for a multi-year customer satisfaction index for an energy-efficiency utility, integrating commercial and residential customer feedback and developing statistical control charts and predictive models to forecast index trends.
• Led ridership research diagnosing a 44% post-pandemic ridership increase for a municipal transit authority, including a three-city cross-jurisdictional comparison and predictive ridership scenario modeling.
• Managed exit-survey research programs for two music festivals drawing over 100,000 combined annual attendees, assessing marketing/promotional effectiveness and attendee satisfaction.
• Led development of an online visitor-insights survey program for a provincial tourism agency, conducting requirements discovery across multiple partner organizations to shape survey content.

Research Associate at PRA Inc. (2016-04 – 2020-05)

• Co-authored "Life in Recovery from Addiction in Canada" (2017), the first-ever nationwide Canadian survey of individuals in recovery from addiction, for the Canadian Centre on Substance Use and Addiction — 99 citations to date.
• Conducted key-informant interviews, analyzed survey data, and authored the survey technical report for a national evaluation of a major federal research-excellence funding program, drawing on approximately 50 key-informant interviews and 5 university case studies.
• Merged administrative and service datasets from over 300 federal service-delivery locations nationwide, ensuring data integrity and validity, and produced the first internal review of a federal department's phone/internet/in-person service channels.
• Led project management and multi-department municipal client liaison for a digital-government trends review, identifying strategy gaps including early (2017) consideration of AI applications in e-government service delivery.
• Led and participated in housing-policy research projects with clients spanning national, provincial, and municipal levels of government, with a particular focus on health and housing policy.
• Used R daily to clean, manipulate, and analyze datasets ranging from ten to over ten million records, across dozens of large-scale mixed-methods projects (2016-2020).

Ph.D. in Psychology – McMaster University (2010 – 2015)

B.Sc. (Honours) in Psychology & Statistics – University of Manitoba (2003 – 2010)