Marlene Milczarek

Dynamic and driven marketing executive with 16+ years’ experience who is driven by a desire for stellar results. Innovative and creative in building campaigns and storytelling. Identifies upward trends and approaches decisions from customers’ perspective. Leads by empowering, motivating, and challenging individuals. Positions brand awareness at top of funnel to own the conversations.

EMPLOYMENT EXPERIENCE

HEAD OF MARKETING & COMMUNICATIONS

Henry Schein Canada March 2021 – Present

• Reported to the President & collaborated with Executive team and divisional directors in the rollout of annual and adhoc marketing programs targeting dentists, and regular staff communications
• Hired to develop a digital first marketing culture, making short and long term technology recommendations to grow the business
• Worked regularly with key vendors in securing Co-op marketing funds and created exclusive omnichannel programs for Henry Schein
• Mentored and managed 6 direct reports, including a Creative Services Manager, Events Manager, Digital Marketing Manager, Content & Campaigns Manager, Marketing Analyst and Executive Assistant
• Accomplishments include:
  • Driving digital transformation to drive efficiencies by leveraging technology, automation and AI (launched Live Chat 2021; launching Algonomy AI-driven ecommerce recommend engine in 2022)
  • Leading a Customer Experience Council comprised of volunteer staff tasked with setting annual customer experience goals
  • Setting up Google Analytics tracking – for end-to-end insights on digital channel contribution to overall sales revenue
  • Developing and launching a new Why Henry Schein Value Proposition, with new sales tools including a Sales Playbook, video testimonials and more
  • Creating unique vendor marketing programs (i.e. 3M Week)
  • Annual planning for dental, equipment, medical and multisite divisions, overseeing a multi-million dollar budget (including print, digital and event marketing)
  • Developing a new monthly field communication program – ‘Meeting in a Box’ for Branch Sales Leaders to disseminate key communications to sales reps
  • Launching a dental equipment website

Spinning Ideas June 2020 – Present

• Wrote articles published in key trade media establishing clients as thought leaders in their industries 
• Developed content for clients shortening their sales cycle (i.e. ebook on PPE testing for CSA Group)
• Contributed articles to key trade media, establishing the Spinning Ideas brand

Perativ & Access Cash February 2019 – March 2021

• Reported to CEO & collaborated with C-Suite to refresh Access Cash ATM brand (for merchants) and launch a new fintech SaaS brand (for retail banks) – Perativ
• Accomplishments include:
  • Launched new Perativ North Amercian fintech brand including new brand standards, new website & North American marketing plan
  • Brand launch to staff including first Town Hall, and defined corporate values
  • Development of a monthly staff newsletter for ongoing staff communication
  • Annual marketing plan for both the Access Cash ATM brand and the Perativ fintech brand
  • Content supporting two brands (explainer video, brand video, case studies, sell sheets, blogs)
  • Converted webinar leads to the RFP process

Maxxam Analytics (A member of the Bureau Veritas Group of companies) August 2016 – December 2018

• Member of the Executive Team, reporting to the CEO
• Improved employee engagement for 2,500 staff, which included a refreshed intranet, launch of a quarterly employee newsletter, and town halls; engaged employees with social channel by developing new social media guidelines and web training; grew social followers by 29% YoY
• Established marketing function for Maxxam’s North American network of 50+ labs that included:
  • Leading the strategic development and execution of all LOB marketing plans and growth strategies, including creative messaging and development of extensions
  • Researching and recommending agencies; prepared onboarding documents given to external agencies
  • Continuously hitting KPI’s, which increased annual marketing budget by 400% over 2 years
  • Hiring and mentoring 4 direct reports, and managed multiple agency relationships

Primus Telecommunications Inc. February 2012 – August 2016

• Grew base by 42% through various acquisition programs; managed $1M+ annual marketing plan 
• Developed a strong relationship between marketing and sales
• Built thought leadership with PR, case studies, whitepapers, email, and social media 
• Directed corporate rebrand as Project Lead for wholesale and business division
• Doubled reach in social media channels within 60 days by launching digital video marketing 
• Developed key messages (collateral, video scripts, PPTs, radio and customer communications)
• Introduced Eloqua marketing automation (lead nurturing & retention programs)
• Drove revenues for voice and data services through marketing, affinity programs, and co-op funds
• Led team of outside vendors to execute on marketing, branding and communication strategies
• Managed logistics for town halls, annual meetings and sales conferences
• Managed a summer co-op student and a small design team

Grand & Toy/ OfficeMax April 2007 – February 2012

• Grew sales revenue from $40K/year to $1M+/ year by launching nine services within four years (DHL Shipping, Shredding Services, Wide Format Printing, HR, Group Benefits, and Incorporation)
• Managed merchandising of Grand & Toy’s services in retail revitalization plan for business centres
• Trained and coached sales teams on selling services vs products using a consultative approach
• Utilized forecasts, reports, customer surveys, sales reports and online stats to measure success and manage P&L 
• Negotiated pricing, margins, and co-marketing funds with service partners

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Journalism, Ryerson University 2001

Media Copywriting Certificate (Post-Graduate), Humber College 2002

Certifications:

Chartered Marketer, Canadian Marketing Association 2019

Courses:

Crisis Communications, Western University 2016

Project Management Certificate, Cadence Management Corporation 2008

Consultative Sales Training, Acclivus R3 2008

Marketing & Sales Management, Sheridan College 2006