Manapadam Ganesh
B2B Marketing for Metallurgical Processing
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About
A Chemical Engineer with an MBA in Marketing.
Over 30+ years in marketing activities to metallurgical processing industries like tool steel companies, automotive companies, aerospace companies, powder metal companies, MIM companies etc.
Can independently handle various marketing activities - presentations, cold calls on potential clients, detailed techno-commercial negotiations, strategy formulation, training of the skilled workforce, problem solving activities, understanding and interpreting various metallurgical processes to ensure customer gets what they need and make them satisfied and become repeat customers
Experience
Product Development for various metallurgical processes like carburizing, annealing, sintering, etc.
Direct customer interactions and presentations after understanding customer needs
Techno-commercial discussions and negotiations
Submission of proposals and follow up
Training of the skilled workforce
Social media marketing and PowerPoint presentations development
Converting every competitor threat and customer angst into a business opportunity
Education
B Tech in Chemical Engineer from Indian Institute Of Technology, Bombay, India
MBA in Marketing from Indian Institute O Management, Calcutta, India
