Matt Hiscox

I create strategic visual content that doesn’t just look good, it works. Blending marketing insight with photography and videography, I craft bold, story-driven visuals that connect with audiences and deliver results. With experience across healthcare, military defence, electronic manufacturing, and sports, I adapt each project to its environment, objectives, and audience, capturing attention, building trust, and making an impact where it matters.

Directed integrated marketing and operations initiatives across four companies under a single corporate umbrella, supporting the healthcare, electronic manufacturing and engineering, automotive, defence, and sports and events sectors. Led end-to-end execution of more than 40 trade shows annually, managing logistics, booth design and setup, registration, shipping, and post-event lead management. Conceptualized and sourced trade show displays, branded merchandise, signage, and print collateral, while maintaining and optimizing website content, including copy, product specifications, photography, and video.

Developed comprehensive internal and external marketing assets, brochures, sell sheets, product guides, and digital campaigns, ensuring brand consistency across all touchpoints and sales materials. Produced and edited high-quality photography and video content for digital, print, and media distribution, and maintained full inventory control of marketing collateral and promotional materials. Within the sports and events portfolio, increased audience engagement through strategic visual storytelling, dynamic game-day content, and behind-the-scenes coverage; produced and managed professional live streams to enhance fan experience and expand digital reach; authored post-game recaps and press releases to strengthen media relations; and delivered timely, high-resolution action content across youth, semi-professional, and professional sporting events.

Completed a one-year postgraduate program in Sports and Event Management, building on prior post-secondary education in marketing. Developed specialized expertise in the operations and marketing of professional and amateur sports, minor sports associations, and not-for-profit organizations.