Matthew L

Marketing professional and entrepreneur with 4+ years of B2B marketing, digital sales, and full-stack product experience. Built and launched a consumer-facing AI-powered platform (Shopli.ca) from concept to live product, and previously closed digital campaigns for C-suite buyers across 30+ industries at MultiView. Strong fit for digital marketing, growth, or product marketing roles that combine analytical thinking, hands-on execution, and persuasive communication.

HubSpot Inbound Marketing and Google Analytics certified.

Founder & Developer at Shopli Inc. (2025-12 – Present)

• Built and launched Shopli.ca, an AI-powered Canadian price comparison platform, end-to-end — front-end, multi-retailer API integrations, caching architecture, and an integrated AI chatbot.
• Designed and shipped a responsive, mobile-first experience covering major Canadian retail categories, focused on fast, accurate price discovery.
• Led all go-to-market activity: SEO strategy, content, affiliate monetization, and user acquisition — iterating rapidly based on user behavior and analytics.
• Operate the business independently across product, marketing, and infrastructure, balancing rapid iteration with reliability and thorough testing.

Senior B2B Marketing Consultant at MultiView (2022-05 – 2025-12)

• Consulted with C-suite executives across 30+ industry verticals to design and sell targeted digital marketing campaigns.
• Owned the full sales lifecycle: prospecting, discovery, strategy proposal, contract execution, onboarding, and ongoing account management.
• Partnered with internal marketing and design teams to deliver high-ROI B2B campaigns blending paid media, email, and digital placements.
• Consistently exceeded monthly sales quotas and daily KPIs across a multi-vertical client portfolio.
• Used CRM and analytics tools (HubSpot, Salesforce, Google Analytics) to optimize outreach, segmentation, and conversion.

Credit Accountability Coach at Financial Debt Recovery (2020-06 – 2022-05)

• Coached individual clients on credit improvement through tailored refinancing and debt consolidation strategies.
• Coordinated with underwriting partners and lenders to secure favorable terms and improve client outcomes.
• Earned Ontario Collections License to manage client portfolios with full regulatory compliance and trust-based coaching.

E-commerce Entrepreneur at Self-Employed (eBay) (2014-01 – 2016-11)

• Launched and operated three eBay dropshipping stores in the tech and consumer goods categories.
• Generated $370,000+ USD in gross revenue at an average 41% profit margin across all listings.
• Owned product sourcing, customer service, inventory logistics, and online marketing end-to-end.

Honours Bachelor of Business Administration – Brock University, Goodman School of Business (2017-09 – 2021-05)