Mei Ping Cheung

Highly motivated and result-driven marketing specialist with 4 years experiences in digital marketing and e-commerce. Skilled in utilizing Google Analytics to optimize digital marketing campaigns across various channels, including social media, search engines, and email marketing. Excellent written and verbal communication skills, with a proven ability to cultivate long-term relationships with customers and stakeholders.

Shun Hing Electronic Trading Co. Ltd (Distributor of Panasonic, Breville) (May 2021 - Apr 2022)

Marketing Executive

• Oversaw B2B & B2C e-commerce from product listing, inventory management, order fulfillment to promotion planning
• Created copy for website, blogs, newsletters and social media posts that align with brand image and strategy
• Executed & optimized digital marketing campaigns, including FB, IG, display ads, paid search and email marketing to generate leads
• Replied customer enquiry and provided technical support to troubleshoot account and payment problems

Marketing Executive

• Managed multiple e-commerce channels and social media platforms (Shopify, Magento, Facebook, Instagram) to maximize sales and brand presence 
• Revamped website for better customer experience such as introducing payment method and loyalty program
• Utilized Google Analytics to measure the performance of marketing initiative and created data-driven reports for review 
• Identified potential brands & media outlets for cross-promotion to enhance brand awareness
• Designed marketing artworks including POS materials, visual displays, ad and social media post layout

Marketing Executive

• Ensured timely delivery of marketing materials from copy to layout, e.g. newsletters, brochures & banners 
• Assisted in marketing events, including workshops, seminars and press conferences 
• Explored joint promotion and partnership programs with other brands & media 

Assistant Officer, Marketing Department

• Leveraged both digital and traditional marketing methods to reach target audience and ensure the success of local and overseas jewelry trade shows
• Updated website through CMS and social media channels to engage audience
• Liaised with exhibitors, media, vendors and other stakeholders to build strategic relationships and drive industry connections
• Conducted market research to provide insight on market trend 

Education

Bow Valley College, Canada (Sep 2022 – Apr 2023)

• Software Development Post-Graduate Certificate 

• Bachelor’s Degree in Journalism and Communication