Neha Mehta

Digital marketing and Ecommerce Specialist with 5+ years driving revenue growth across fashion and real estate, from email marketing and paid advertising to product launches and supplier management, using data to guide business decisions.

Digital Marketing & Ecommerce Specialist at Rebekah Price Inc. (2022-10 – 2026-09)

• Planned, built and launched email campaigns and automated flows in Klaviyo, driving 58% of total store revenue
• Built targeted audiences in Klaviyo based on purchase history, engagement and customer value, increasing open rates by 15% and click-through rates by 24%
• Ran A/B tests on subject lines, content and send times to continuously improve campaign performance
• Reported on revenue, opens, clicks and flow performance, then turned the results into clear recommendations
• Managed the Shopify store, including product listings, promotions, site functionality and user experience and aligned email campaigns with sales and discounts
• Launched and optimized Meta and Google Ads campaigns that improved ROAS by 20%, working with the email side so messaging stayed consistent across channels
• Worked directly with suppliers and manufacturers to hold quality standards and keep production on schedule

Social Media and Customer Service Executive at Mount Wilder Impex (2021-04 – 2021-12)

• Generated leads through email, phone and Instagram outreach
• Developed and published the Facebook and Instagram content calendar, growing followers and engagement
• Managed influencer partnerships end to end, from outreach and negotiation through campaign delivery
• Designed marketing collateral, product catalogues and promotional materials
• Handled day-to-day operations of the ecommerce store

Digital Marketing Executive at Golden Red Property Advisors (2020-06 – 2021-03)

• Built the company's Facebook and LinkedIn presence from scratch, including content creation, scheduling, and community engagement
• Ran targeted lead-generation campaigns on Instagram and LinkedIn
• Tracked performance metrics and optimized campaigns to improve ROI

MBA in Media Management – Amity School of Communication, Noida, India

Bachelors of Business Administration (BBA) – DAV College, Chandigarh, India