Melina Brum

Candidate with a four-year Bachelor of Arts degree in Social Sciences. Experience with content writing, editing, digital marketing, communications, social media, sales, luxury, fashion, and customer service.

Possesses excellent multi-tasking skills with a proven record for performing well under pressure. Exemplary problem-solving and organizational skills.

Associate Editor

February 2022 to Present

• Work with high-profile brands (i.e. Budweiser, Taco Bell, Subway, Sol Cuisine, McDonald's).
• Adapts to and successfully fulfills client requests.
• Meets editorial standards.
• Matches the tone of different brands.
• Proofreads, fact-checks, and edits content according to company guidelines and client requests.
• Sources photos and utilizes social media marketing skills.
• Adapts to new platforms.
• Uses platforms like ClickUp, Slack, and Google Drive.
• Encourages optimal engagement by providing top-notch content.

Sponsored Content Writer

June 2020 to Present

• Turns the brand's key messages into a story.
• Matches the brand's tone.
• Works with high profile clients.
• Works collaboratively with Sponsored Content (Studio) department.
• Adapts to and successfully fulfills the client's requests.
• Utilizing social media marketing skills.
• Title pitching, social media caption pitching, cover photo pitching.
• Photo sourcing.
• Writes informative, advertorial, custom, and listicle articles.
• Adapts to new platforms.
• Provides ponsored content for various widely recognized brands (ie. KFC, Cadbury, Taco Bell, Hello Fresh, etc).

Key Holder

October 2017 to Present

• Dress mannequins for displays.
• Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
• Develop ideas or plans for merchandise displays or window decorations.
• Receive and ship transfer orders.
• Provide excellent customer service to clients, in-store, and via phone and e-mail.
• Commission-based sales floor.
• Work as a team with co-workers.
• Strengthen leadership and customer service skills.
• Assist in training and managing sales associates.
• Cash handling on POS systems.
• Resolve situations effectively and efficiently.
• Assist in managing day-to-day business operations.

Content Writer

April 2021 to June 2021

• Work from home, independently.
• Creates thorough ~2,500-word brand reviews.
• Researches customer reviews.
• Actively incorporates SEO keywording.
• Writes content that answers readers' questions about companies and their products, values, and origin.
• Uses a conversational yet informative tone.
• Reviews and corrects any content errors.

Editorial Intern

July 2020 to April 2021

• Works independently.
• Presents article pitches to the editor.
• Reviews and corrects errors in content, grammar, and punctuation, following formatting guidelines.
• Researches and analyzes background information related to stories in order to be able to provide accurate information.
• Advertises articles on social media.
• Writes about various lifestyle, fashion, and wellness topics.

Digital Writer

June 2019 to April 2020

• Selects photographs to illustrate the material.
• Assists in laying out material for publication.
• Reviews and corrects errors in content, grammar, and punctuation, following formatting guidelines.
• Researches and analyzes background information related to stories in order to be able to provide accurate information.
• Checks reference materials, such as books, news files, or public records, to obtain relevant facts.
• Develops content ideas, considering audience appeal.
• Presents article pitches to the editor.
• Advertises articles on social media platforms.
• Adapts language and tone of messages based on product and medium.
• Writes articles for fashion campaigns and limited edition collections.
• Works independently from home.

Lifestyle Writing Intern

January 2019 to June 2019

• Provides responsive service to the company by holding consistent work hours.
• Develops clear contracts and creates project proposals.
• Uses social media platforms and advertising services to promote services.
• Writes blog posts and social media posts, website copy, and articles, carefully proofreading each in order to provide clear and consistent work.
• Uses email and telephone communication to discuss projects and complete assignments.
• Writes over 1000-word pieces on mental health, lifestyle, entertainment, fashion, beauty, and self-help categories.

Brock University: Bachelor of Arts in Social Sciences