Michael Karant

Automotive journalist with bylines at AutoTrader.ca, HotCars, and CarBuzz, covering vehicle reviews, automotive news, consumer guides, and experiential features. Experienced in hands-on vehicle testing, auto show coverage, and photo & video journalism, independently capturing still photography and video for articles, social media, and digital platforms. Strong research skills, clear editorial voice, and a reader-focused approach to automotive coverage.

Automotive Editorial Writer (Freelance) at AutoTrader.ca (2025-01 – Present)

Write and edit automotive content for one of Canada's largest automotive marketplaces, reaching a national digital audience.

• Write and edit automotive content for one of Canada's largest automotive marketplaces, reaching a national digital audience
• Contribute editorial copy across vehicle reviews, automotive news, consumer guides, and feature-led content
• Research vehicle specifications, trims, features, and market trends to ensure accuracy and editorial credibility
• Maintain brand voice, clarity, and digital publishing standards
• Independently capture original photography and video while covering auto shows, vehicle launches, and new model features, supplying visual assets for editorial articles and social platforms
• Produced experiential automotive features combining hands-on driving, consumer education, and narrative storytelling
• Participated in ice-driving program with Polestar, authoring a first-person feature on winter driving skills and vehicle control
• Wrote a first-time off-roading feature, translating technical, low-speed terrain concepts into accessible consumer journalism
• Covered major automotive shows across two consecutive years, reporting on vehicle debuts and industry trends
• Featured contributor on an AutoTrader podcast, discussing gift recommendations for automotive enthusiasts
• Created short-form automotive social videos, adapting editorial storytelling for social-first formats
• Produced first-person automotive features with original photo and video coverage, documenting hands-on experiences such as new vehicle debuts, auto shows, and driving events

Automotive Editorial Intern at AutoTrader.ca (2024-01 – 2025-01)

Supported automotive editorial content across digital articles and consumer features.

• Supported automotive editorial content across digital articles and consumer features
• Assisted with research, editing, proofreading, and editorial quality control
• Gained hands-on experience within a professional automotive publishing environment

Automotive Writer / Journalist (Freelance) at CarBuzz (2025-01 – Present)

Contribute editorial automotive content covering new vehicles, trends, and consumer-interest topics.

• Contribute editorial automotive content covering new vehicles, trends, and consumer-interest topics
• Conduct research to ensure factual accuracy and clarity
• Adapt voice and structure to publication style and audience expectations

Automotive Writer / Journalist (Freelance) at HotCars (2025-01 – Present)

Write enthusiast-focused automotive articles covering vehicle reviews, comparisons, and industry topics.

• Write enthusiast-focused automotive articles covering vehicle reviews, comparisons, and industry topics
• Research vehicle performance data, specifications, and automotive history
• Produce digital-first automotive journalism for a high-traffic global publication

Bachelor's Degree in Writing, Media, and Digital Communication – Toronto Metropolitan University (2020-09 – 2024-06)