Muhammad Talha Sarwar

Self-motivated Ads Specialist with 5+ years of experience planning, executing, and scaling paid advertising campaigns across Facebook and Google networks. Fluent in English. Proven track record of independently managing campaigns end-to-end — optimising cost-per-conversion, analysing data, and collaborating with creative teams to drive measurable acquisition growth for international clients.

Social Media Marketing Manager at Roop Singhar (2025-11 – Present)

• Social Media Strategy: Developed and executed paid and organic social media strategies across Facebook, Instagram, and TikTok to drive brand awareness, engagement, and online sales.
• Campaign Performance Monitoring: Tracked and analysed campaign metrics using platform analytics tools, turning data into actionable optimisation decisions to improve engagement and conversion rates.
• Content Calendar Management: Planned and managed content calendars ensuring consistent brand messaging and timely publication across all platforms.
• eCommerce Alignment: Collaborated closely with the eCommerce team to align marketing campaigns with acquisition targets and revenue goals.
• Competitor & Trend Analysis: Conducted regular competitor research and trend analysis to identify new content and campaign opportunities.

Ads Specialist & Performance Marketing Manager at Self-Employed (2018-11 – 2025-10)

• Facebook & Google Campaign Management: Planned, executed, and managed paid advertising campaigns across Facebook Ads and Google Ads (Search, Display, Shopping, PMax) for international clients — delivering an average 244% ROI within 3 months.
• Audience Research & Targeting: Conducted in-depth audience research to build precise targeting strategies — including custom audiences, lookalikes, in-market segments, and remarketing lists across both platforms.
• Budget Management & CPA Optimisation: Managed media budgets across multiple simultaneous accounts, optimising cost-per-conversion to consistently hit acquisition targets while maximising return on ad spend.
• Data Analysis & Reporting: Tracked, analysed, and reported on campaign metrics using GA4 and Google Analytics — translating data into clear, actionable insights that drove continuous performance improvement.
• Tracking Setup: Set up web analytics, GA4 event tracking, GTM tags, and UTM attribution to ensure accurate, reliable data as the foundation for every optimisation decision.
• Creative Collaboration: Partnered with creative teams to develop and test ad copy, visuals, and landing pages — using A/B test results to identify winning combinations and scale them.
• Campaign Scaling: Developed tailored paid media strategies across diverse niches, driving a 60% increase in conversions within 4 months through targeted traffic acquisition and systematic scaling.

Production Executive at Jilli Electrical & Mechanical PVT LTD. (2017-07 – 2018-10)

• Improved production efficiency by identifying bottlenecks and implementing process improvements.
• Enhanced quality standards through TQM, TPM, and OEE practices.

Internship at TransfoPower Industries PVT LTD. (2015)

• Observed and reported on manufacturing processes for industrial and domestic grade transformers.

BS in Mechatronics Engineering – Air University (2016)

F.Sc in Pre-Engineering – Punjab Group of Colleges (2012)