SEO & Content Lead - Image Skincare Vietnam - Vietnam
(2025-07 - 2026-03)
Professional skincare brand — Vietnam
- Achieved Top 2 rankings for highly competitive commercial skincare keywords such as "physical sunscreen" (Vietnamese query: "kem chống nắng vật lý") and "sunscreen for dry skin" ("kem chống nắng cho da khô"), competing successfully against established retailers and skincare brands including Shopee, Hasaki, Eucerin, and Paula's Choice.
- Reached Top 2–4 positions for "sunscreen for men" and first-page visibility for multiple high-intent skincare queries — including SERPs featuring Google AI Overview — through search-intent alignment, content optimization, on-page SEO, internal linking, and UX improvements.
SEO & Website Content Lead - YourSupplement & YourFit - Vietnam
(2024-04 - 2025-07)
Supplement e-commerce & fitness — Vietnam
- Lifted the "whey protein" keyword group from ~position 30 to Top 1–3 for "whey", "whey protein", and "whey isolate"; achieved Top 1 for high-value local fitness queries ("gym Bình Thạnh", "phòng gym Bình Thạnh").
- Applied a UX-first content approach across two commercial properties: acquired quality backlinks, analyzed click and scroll behaviour with Microsoft Clarity, and improved homepage messaging, CTAs, and navigation based on behavioural data.
SEO Executive - Mai Han Group - Vietnam
(2021-10 - 2023-10)
Beauty / skincare e-commerce — Vietnam
- Recovered a Google-penalized beauty e-commerce site and grew organic traffic from ~10,000 to ~75,000 monthly visits — ~100% growth within 30 days of recovery and ~650% over the following 7 months; grew a second site from ~3,000 to ~15,000 monthly visits.
- Ranked ~70 keywords in Google positions 1–5 (Semrush keyword difficulty >35) through a combined digital PR and content strategy.
- Removed ~70% of thin content and remediated ~1,000 toxic backlinks; simplified site architecture and improved crawlability and content quality.
