Nicolas Fradet

Conversion Rate Optimization & Growth Marketing

Montréal, MontréalMember since November 30, 2023

Strong project and time-management skillsExcellent communication skillsAbility to work independentlyTeam playerAble to handle multiple tasks simultaneouslyFocus on the 80/20 most important things and where to go fast, to have the biggeExpert knowledge of leading A/B testing tools (VWO, Convert, Optimizely, Google Proficiency with marketing analytics tools like GA4

About

I am a growth and conversion rate optimization expert with over 20 years of online marketing experience. I’ve worked with a portfolio of SMEs and Fortune 500 companies in various markets, such as health, finance, insurance, sports, gaming, IT software, travel and many more - while helping generate over $100 million in extra revenue for these companies. I have also designed winning pages at every step of the funnel, from home pages to checkouts, and for different business models, such as ecommerce, lead gen, affiliate, and SAAS.

I use a scientific approach based on solid research and proven by statistical A/B testing.

Experience

Senior Conversion Rate Optimization Consultant - Conversion Rate Experts

(2012)

Managing client CRO projects from start to finish and implementing the proven CRE Methodology™
Liaising with clients daily through online boards
Hosting and leading bimonthly progress calls with clients
Driving the growth in qualified leads/orders from the website and landing pages
Analyzing multiple website funnels to drive strategic ideas for experimentation increasing revenue;
Leading the strategic roadmap and optimization activities
Agile wireframing for weekly new A/B test hypotheses
Writing direct-response persuasive and conversion-oriented copy for new A/B test hypotheses
Providing strategic advice on short, mid and long-term revenue growth to clients
Overseeing the qualitative and quantitative research team to uncover visitor intelligence, behavior and analytics
Overseeing the web designers for designing of new tests
Overseeing the web developers for coding of new tests in various testing platforms (VWO, Convert, Optimizely, etc.)
Monitoring of live tests results and goal KPIs
Documenting test wins and key learnings
Participating actively in weekly company mastermind
Mentoring new CRO consultants eCommerce Growth & Marketing Consultant - “The Funnel Fixer” Consulting - Nicolas Fradet

(2015)

Providing strategic advice on revenue growth to clients
Liaising with clients through online boards and progress calls
Uncovering visitor intelligence, behavior and analytics
Leading the strategic roadmap and optimization activities
Wireframing for AB test hypotheses
Writing direct-response copy for new AB test hypotheses
Overseeing the web designers for designing of new tests
Overseeing the web developers for coding of new tests
Monitoring of live tests results and goal KPIs
Documenting wins and key learnings

Senior Lead SEO & SEM - Adwords Certified - Tink

(2011 - 2012)

Planning, developing and implementing our clients' SEO strategy
Regularly performing thorough keywords research
Identifying key SEO KPIs
Monitoring redirects, click rate, bounce rate, and other KPIs
Preparing and presenting SEO reports and dashboards
Working with web developers and marketing teams to properly implement SEO best practices
Achieving maximum ROI in paid search campaigns using analysis of data
Tracking٫ reporting٫ and analyzing PPC initiatives and campaigns
Effectively managing campaign expenses by staying on budget
Optimizing copy and landing pages for paid search engine marketing campaigns
Continually expanding and optimize paid keyword discovery
Researching and analyzing competitor advertising links