Nicole Lyka

Results-driven content and media specialist recognized for increasing audience engagement and visibility through strategic SEO initiatives and compelling content creation in various sectors from energy cost management to retail brands. Successfully raised weekly views from 200+ to 4 million while refining communication and relationship management skills within fast-paced media environments.

Content/Media Specialist at Interro Media/Anova Energy (2020-09 – 2026-06)

• Created engaging content for Interro Media website, enhancing user experience and supporting customer service efforts.
• Assisted with customer service and developed SEO strategies to improve content visibility and audience engagement.
• Edited and proofread articles, ensuring clarity and adherence to brand guidelines.
• Assisted with customer service, generating proper SEO, and other markers for content and viewer generation.
• Raised weekly views from 200+ to 4 million after being brought on as manager.
• Coordinated moderator tasks to uphold community standards and engagement while tracking SEO metrics and generating original content.
• Edited articles for clarity, tone, and brand guideline adherence, enhancing overall content quality.
• Researched trending topics to guide content planning and align with audience interests.

SEO Admin/Content Manager at Tentacles & Terror Magazine (2018-06 – 2023-01)

• Raised weekly views from 200+ to 4 million after being brought on as manager.
• Coordinated moderator tasks to uphold community standards and engagement while tracking SEO metrics and generating original content.
• Edited articles for clarity, tone, and brand guideline adherence, enhancing overall content quality.
• Researched trending topics to guide content planning and align with audience interests.
• Lead admin for T&T's social media pages.
• Led website content strategy and created and scheduled posts for five social media profiles.

Corporate Admin / Social Media Coordinator at DERKS Group of Companies (2020-06 – 2020-12)

• Led website content strategy and created and scheduled posts for five social media profiles.
• Engaged with existing and potential customers to drive growth for Bridal Fantasy magazine and sales for DERKS Formals through targeted email newsletters.

Web Developer/Product Photographer/Media Manager at Detroit Leather Company (2016-02 – 2017-12)

Performed essential administrative tasks to support team operations, including managing emails and maintaining organized filing systems.

• Led development and growth of Detroit Leather Company's online website and social media presence from inception, enhancing brand visibility.
• Managed social media presence, engaging existing and potential customers to drive sales and growth through email and media channels.
• Executed weekly email marketing campaigns to engage customers.
• Task execution, documentation and project delegation for media management.
• Developed content and photographed products for online display.

Bachelor of Humanities in Humanities – Athabasca University (2014-01)