Oksana Biletska

Email Marketing Specialist with experience managing newsletter production, marketing automation, and customer communications. Skilled in HTML/CSS email development, A/B testing, audience segmentation, campaign analytics, and deliverability optimization. Experienced in collaborating with cross-functional teams to build scalable email workflows and improve engagement through data-driven decisions.

Strong technical aptitude with the ability to quickly learn new tools and solve complex technical challenges.

Email Marketing Specialist

• Developed and maintained responsive HTML/CSS email templates using custom code and drag-and-drop builders.
• Built and optimized automated email workflows, including welcome, upsell, and re-engagement campaigns.
• Planned and executed A/B tests for subject lines, layouts, content, CTAs, and send times to improve engagement and campaign performance.
• Monitored campaign performance, analyzed Open Rate, CTR, conversions, and other KPIs, and presented insights to stakeholders.
• Managed email deliverability by monitoring sender reputation, spam placement, domain health, and IP reputation.
• Collaborated with designers, copywriters, developers, and marketing teams to deliver high-quality email campaigns.
• Worked with development teams to implement custom scripts and improve audience segmentation, including RFM segmentation.
• Performed quality assurance across desktop and mobile email clients before campaign launches.
• Supported continuous optimization of newsletter workflows through automation and process improvements.

Customer Success Specialist

• Managed customer communications across multiple channels.
• Analyzed customer feedback and behavioral data to identify opportunities for product and communication improvements.
• Collaborated with product, marketing, and technical teams to resolve customer issues and improve user experience.
• Created reports and communicated performance insights to internal stakeholders.

Technical Support Specialist

• Investigated and resolved technical issues using diagnostic and monitoring tools.
• Worked with development teams to troubleshoot complex product issues.
• Analyzed system logs and API requests using Graylog and Postman.
• Documented issues and coordinated cross-functional resolutions.