WORKING EXPERIENCE
Research Assistant | CAMH | Toronto, Canada | Jan 2023 - Present
- Utilize system and service design techniques (e.g., actor mapping and service blueprints etc.), to identify challenges and pain points within the healthcare ecosystem, ensuring the needs of a diverse range of stakeholders are addressed.
- Plan and lead user research activities, (e.g., SME interviews, co-design workshops, etc.). Manage the research cycle effectively to collect both qualitative and quantitative data. Ensure stakeholder needs are clearly articulated, maintaining iterations within the research scope.
- Analyze and synthesize data from diverse sources using NVivo. Convert insights into innovative strategies, providing pragmatic solutions that enhance both service and product quality.
- Partnered with advisors at Harvard to champion and integrate OpenNotes across various communication channels at CAMH. This collaboration resulted in a 73% increase in engagement, furthering the adoption and dissemination of OpenNotes within mental health networks.
Senior UX Designer | Huawei | China | Jan 2022 - Aug 2022
- Led data-driven UX research initiatives, pinpointing key data points and formulating actionable recommendations. This research directly influenced the design and development of solutions, resulting in a 25% surge in product adoption and a 48% increase in user satisfaction scores.
- Developed personas and user journeys to create a seamless experience for Huawei Enterprise product users. Designed wireframes and high-fidelity prototypes to effectively convey interaction concepts and design ideas.
- Collaborate effectively with business and development teams to assess feasibility of proposed features and integrated usability and accessibility principles into research-led design processes, resulting in a 35% increase in digital platform engagement.
UX Research & Strategy Consultant | Seeing Flow | China | Jan 2021- Mar 2023
- Conceptualized and developed enterprise-wide service blueprints and workflows that streamlined operations and enhanced service delivery, resulting in a 20% reduction in operational costs and improved customer satisfaction ratings.
- Oversaw qualitative and quantitative initiatives alongside multi-disciplinary teams, revealing pivotal market insights. These insights guided strategic decisions, leading to a 48% growth in market share over a span of two years.
UI & UX Design Lead | GT Online | Philippine & China | Nov 2015 - Dec 2020
- Designed the information architecture and developed interfaces for fintech transaction platforms across web and mobile applications. Led design sprints to create and test prototypes, addressing complex business challenges within tight timelines.
- Established measurable metrics for a customer-centered experience in blockchain financial services, achieving a 78% customer satisfaction rate and securing a top 10 ranking among competing products.
