Paul Zhong

E-commerce specialist who grew weekly orders on a livestream Shopify site 30% through a TikTok-to-Whatnot platform migration, and helped take a wholesale channel from zero to $100K in three months. Manages product data, pricing, and inventory across channels through hands-on coordination with warehouse, sales, and marketing teams.

E-Commerce Specialist at Mr. Surprise (2024-02 – Present)

• Supported the setup of a B2B wholesale sales channel that reached $100K in revenue within its first three months, and designed the wholesale ordering website that cut down on order errors.
• Built and maintain Mr. Surprise Live (), a Shopify site for livestream customers, and led the shift of livestream sales from TikTok to Whatnot. Kept the site stocked with new products after each stream to reach customers who couldn't watch live or visit our stores, growing weekly orders 30%.
• Act as livestream director, using a custom Excel barcode tool across 1,000+ SKUs to pull pricing and cost in real time and make live promotion calls (flash sales, BOGO offers) with the host based on stream momentum.
• Monitor Shopify orders and stock levels in real time during livestreams to keep inventory accurate and prevent overselling.
• Coordinate daily with sales, warehouse, and marketing teams to keep inventory and pricing consistent across every channel.

Web and Digital Designer at Freelancer (2022-12 – Present)

• Design and launch responsive, conversion-focused websites for service-based businesses.
• Build and maintain sites for existing clients, handling updates and day-to-day requests.
• Structure user journeys and site content to increase inbound inquiries and client acquisition.
• Serve as the main point of contact for clients from first consultation through delivery.

UX Designer at IEMHP under SickKids (2022-03 – 2023-05)

• Led the redesign of a membership platform, raising sign-up conversion by 20%.
• Conducted user research and turned findings into wireframes and interactive prototypes.
• Worked with a multidisciplinary team across research, clinical, and development to keep the platform accessible and easy to use.

Financial Services Representative at TD Canada Trust (2016-12 – 2018-03)

• Cross-sold credit cards, RRSPs, mutual funds, and GICs based on client needs, beating quarterly sales goals by 120%.
• Built relationships with account holders over time, growing many of them into mortgage and investment clients.

Assistant Manager at Toronto Cabinetry (2018-11 – 2022-02)

• Designed and standardized the sales presentation process, which helped grow client acquisition 20% in three months.
• Increased sales 25% by pairing customers with solutions that fit their actual needs and budget.

Bachelor of Business Administration – University of Toronto, Scarborough (2011-09 – 2015-04)

Google UX Design Professional Certificate – Google UX Design (2021-09 – 2022-04)

Web Development Bootcamp – BrainStation (2019-09 – 2019-12)