Peter Scuccimarri

Results-driven eCommerce manager with over five years of end-to-end ownership of a direct-to-consumer storefront in the specialty sports market. Experienced across the full eCommerce lifecycle from product listing strategy, conversion rate optimization, and paid media to manufacturer acquisition, customer experience, and team operations. Combines hands-on platform expertise with Google-certified credentials in Data Analytics and Digital Marketing to make decisions that are both creative and measurable.

Bilingual (EN/FR), highly adaptable, and driven by a high-performance mindset developed through professional sport.

eCommerce Manager & Assistant Director - Clean Sheet International

(2019-08)

• Own and operate a Shopify-based DTC storefront specializing in goalkeeper equipment, managing all aspects of the business including product listings, SEO optimization, pricing strategy, and conversion rate improvement
• Drive customer acquisition through targeted digital marketing campaigns across Google Ads and social platforms, monitoring performance through Google Analytics and iterating based on data
• Lead manufacturer and client acquisition, negotiating partnerships that expanded the product catalogue and strengthened supplier relationships
• Manage a small team through hiring, scheduling, and day-to-day operations, maintaining a high standard of customer service across all touchpoints
• Structure and execute social media content strategy to build brand authority and grow an engaged community in the goalkeeper niche

Social Media & Content Specialist - Agence Founders

(2022-07 - 2024-07)

• Planned, created, and managed content across multiple Instagram accounts including Mac Miller Memoir, Clean Sheet International, and Living Sisu Hockey League
• Developed platform-specific content strategies focused on audience growth, engagement rate, and brand consistency
• Wrote copy adapted to each brand voice, delivering results-oriented content on tight production cycles

Head of Goalkeeper Development - ARSL Lanaudiere / Sports Etudes

(2019-09)

• Design and deliver technical goalkeeper training programs for competitive athletes in Quebec's Sports Etudes program and Regional Selection streams
• Mentor athletes on both technical execution and mental preparation, supporting their development at an elite youth level

Bachelor of Business Administration - University of London (2026 - 2029)

Graduation Diploma - Rosemere High School (2012)