Pilar Ochoa

With 15 years of experience in advertising and media, I specialize in bridging the gap between data-driven strategy and client relationship management. In my previous roles, I have successfully driven business results by focusing on:

Media Strategy: Planning and executing cross-channel campaigns.

Account Management: Leading client communications, aligning internal teams, and ensuring client retention.

Data Analysis: Tracking KPIs and turning metrics into clear, actionable growth strategies.

What defines my approach is the ability to balance analytics with people skills—managing budgets efficiently while building trusted, long-term relationships with clients.

Senior Affiliate Manager at Seahorse Partners (2022-05 – Present)

Responsible for growing accounts volume and revenue across the affiliate network.

• Managed affiliate relationships and performance through the Affise platform.
• Partnerships negotiations and campaign optimization and follow up.
• Todoist tool for account management projects.

Senior Affiliate Manager at Henry Ads Factory (2020-08 – 2022-04)

Managed and expanded a portfolio of partners within the company's affiliate network – Everflow platform.

Freelance (2018-03 – 2020-08)

Social media freelance projects. I worked with small companies from Argentina and did the media buying in email marketing, SEM and meta-ads. Small investment in niche markets.

Senior Business Development Manager at Harren Media Ad network (2017-03 – 2018-02)

Managed exclusive premium publishers for high-quality demand platforms such as Google Ad Exchange and AOL.

• Optimized partnerships and monitored performance.

Senior Sales Manager – Branding LATAM market at Harren Media Ad network (2016-01 – 2017-02)

Served as the communication bridge between commercial regions (Argentina, Mexico, Brazil) and product/traffic teams.

• Provided commercial support for new business development in mobile and video advertising.
• Prepared proposals and pricing quotations.

Product Manager – DSP at Harren Media Ad network (2015-01 – 2015-12)

Developed a self-service DSP platform. Evaluated and contracted self-service platforms for branding clients.

• Conducted platform comparisons and performance analyses.
• Created marketing materials, product presentations, videos, and sales communications.

Sales Coordinator & Sales Manager – Performance department at Harren Media Ad network (2010-10 – 2014-12)

Managed sales department with 2 teams and business operations.

• Developed business strategies to achieve monthly targets for performance and brand campaigns.
• Managed direct relationships with local and international clients and partners.
• Campaign coordination and optimization for Harren Media offices in the United States, Mexico, and Brazil.

Senior Account Manager at Harren Media Ad network (2009-06 – 2010-09)

Performance advertiser management, new and existent accounts.

• Optimized and renegotiate online advertising budgets.
• Worked with SEM campaigns (Google Exchange), RMX, and E-Planning.

Account Executive at Brainding – Graphic Design Studio (2008-08 – 2009-02)

Account management design project.

• Acquired and followed up on editorial designs, corporate identity, and web design projects.
• Coordination from start to end of project development and client communications.

Bachelor's Degree in Advertising – Universidad de Ciencias Empresariales y Sociales (UCES)