Priyal Panicker

Graphic designer and creative lead with 7+ years of experience building brand-consistent visual identity systems across print, digital, and multimedia for B2B and corporate clients in Canada and India. Currently operating as the creative lead for multiple client accounts as Senior Graphic Designer at SIB Developers — setting creative direction, owning brand systems, prioritizing team workload, and mentoring junior designers while holding a consistent quality bar across all output. Comfortable owning both the big creative idea and the operational side that gets it delivered: managing deadlines, capacity, and stakeholder communication so the right work gets done at the right time.

Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro), Figma, and Canva, with hands-on experience in motion graphics, video, and photography.

Senior Graphic Designer (Remote) at SIB Developers (2024-09 – Present)

• Lead creative direction across multiple concurrent client accounts, translating business goals and stakeholder briefs into brand systems and campaign assets rather than one-off deliverables.
• Own workload prioritization across the design queue, balancing urgent requests against longer-horizon brand work so deadlines and quality both hold.
• Design digital and print marketing assets — social graphics, presentations, and promotional materials — for web, mobile, email, and display advertising across B2B and corporate client brands.
• Mentor junior designers with structured creative feedback, setting and holding a consistent quality bar across the team's output.
• Build and maintain the brand guidelines and reusable template systems that keep output consistent across accounts and let other teams apply the brand correctly on their own.
• Coordinate with vendors and printers ahead of production, reviewing creative for accuracy to reduce revision cycles.
• Communicate design rationale directly to stakeholders and fold their feedback into fast, professional turnarounds.
• Track industry design trends and tools, bringing relevant techniques back into day-to-day creative output.

Social Media and Graphic Designer (Internship) at Taylor Jones Group (2023-11 – 2024-01)

• Developed print and digital marketing assets, including direct mail, presentations, and web graphics, building reusable templates to speed up campaign turnaround.
• Planned and managed the social media content calendar and posting schedule, contributing to measurable gains in audience engagement.
• Produced branded digital and print assets across several campaign formats, checking each against brand governance standards before client-facing delivery.
• Maintained a digital asset library that shortened design turnaround time and kept brand application consistent across projects.
• Retouched images using Adobe Creative Suite to meet production specifications and limit revision cycles.

Senior Graphic Designer (Internship) at SIB Developers (2023-03 – 2023-06)

• Coordinated vendor and printer proofs to confirm material accuracy and cut down on reprints.
• Worked alongside the marketing team to align layouts with brand standards, improving consistency across campaigns.
• Took ownership of project timelines and deliverable tracking, moving work through review and approval stages for on-time, on-brand output.
• Designed packaging and print assets that delivered measurable results for local client promotions.
• Applied layout and typographic principles to strengthen visual hierarchy and readability.
• Created digital display advertisements that lifted local online ad engagement.

Assistant Manager – Branding at Reliance Industries Limited (RIL) (2021-08 – 2022-08)

• Managed brand operations across two national labels, setting visual standards and serving as the internal point of contact for brand consistency across channels.
• Developed and maintained brand guidelines, ensuring visual identity was applied consistently across marketing, packaging, digital, and communications teams.
• Led social media brand management for two national labels, growing both reach and content output.
• Directed catalogue and packaging design work to reinforce visual identity and shelf impact.
• Produced online advertisements and edited video content to raise digital visibility and drive traffic growth.
• Partnered directly with marketing, operations, and leadership stakeholders to keep creative deliverables aligned with business goals.

Visualizer – Marketing and Communication at Gateway Group of Companies (2019-05 – 2021-05)

• Launched two client-facing websites, handling page creation, content publishing, QA, and version control from start to finish.
• Produced marketing visuals and social assets on tight deadlines while keeping branding consistent.
• Led a month-long UI/UX project for Aprila Bank in Norway using journey mapping and design thinking methods, earning a Best Performer recognition.
• Designed logo suites and full brand identity systems for multiple clients, developing concepts, presenting creative rationale, and refining through feedback cycles to final approval.
• Directed creative execution of marketing campaigns across digital and print, overseeing production from brief through delivery.
• Collaborated with cross-functional teams to shape cohesive branding strategies that strengthened messaging and market presence.

Head – Creative Designer at India Film Project (2018-05 – 2019-05)

• Delivered creative solutions for event branding, marketing collateral, and email campaigns.
• Managed project timelines, coordinating deliverables, meetings, and multi-stakeholder approvals for on-time delivery across campaigns.
• Led large-format event design, including standees, banners, and newspaper ads published in Mumbai Mirror.
• Created a wide range of assets — posters, ad posts, logos, motion graphics, headers, flyers, Facebook posts, promotional videos, and thumbnails.
• Mentored incoming design team members, setting creative standards and guiding execution across a broad mix of asset types under tight, event-driven deadlines.

Graphic Designer at Pixster Studio (2017-09 – 2018-05)

• Designed responsive website interfaces, improving navigation and keeping visual consistency across devices.
• Developed conversion-focused landing pages that measurably increased user engagement.
• Worked with developers to implement front-end designs, keeping the user experience consistent and speeding up deployment.

Graduate Certificate in Lifestyle Media – Centennial College (2023-01 – 2023-06)

Graduate Certificate in Advertising: Creative & Digital Strategy – Centennial College (2021-09 – 2022-05)

Bachelor of Science in Information & Communication Technology – LDRP Institute of Technology and Research (2013-06 – 2017-06)