Gurwinder Ladd

Shopify Developer with 5+ years of experience building, customizing, optimizing, and maintaining e-commerce storefronts. Strong hands-on experience with Shopify Plus, Shopify 2.0, Liquid, HTML, CSS, JavaScript, jQuery, Shopify APIs, metafields, responsive development, SEO, and performance optimization. Experienced in developing custom storefront functionality, Shopify theme upgrades, third-party integrations, subscription experiences, product merchandising features, and conversion-focused interfaces.

Skilled in troubleshooting production issues, improving storefront performance, translating business requirements into technical solutions, and collaborating with design, marketing, and business teams.

Web Developer - Rejoin Web Solutions - Mohali, Punjab

(2022-12 - 2024-05)

• Developed, customized, and maintained 100+ Shopify projects, including new stores, redesigns, theme customizations, Shopify 2.0 upgrades, and ongoing production support.
• Built Shopify storefronts based on business, product, design, UX, and marketing requirements.
• Customized Shopify themes using Liquid, HTML, CSS, JavaScript, and jQuery.
• Worked with Shopify themes including Dawn, Pipeline, Prestige, and Retina.
• Performed Shopify 2.0 upgrades, creating reusable sections and improving storefront content management.
• Developed custom storefront functionality including variant selectors, image swatches, product bundles, custom add-to-cart functionality, product visibility rules, and subscription components.
• Worked extensively with Shopify products, variants, collections, metafields, Liquid objects, sections, snippets, templates, and theme settings.
• Built and customized landing pages using Replo, PageFly, GemPages, and custom Liquid/CSS/JavaScript.
• Integrated and customized ReCharge subscription functionality and related storefront components.
• Integrated and supported Shopify applications including Klaviyo and Shopify Flow.
• Worked with Shopify APIs and third-party integrations to support storefront functionality and business requirements.
• Troubleshot and resolved Liquid, JavaScript, CSS, theme, responsive design, and third-party application issues.
• Improved storefront speed, responsiveness, usability, and front-end performance through code and implementation improvements.
• Implemented technical and on-page SEO improvements involving page structure, metadata, headings, internal linking, image optimization, and mobile responsiveness.
• Developed promotional pages and storefront updates supporting product launches, campaigns, merchandising, and marketing initiatives.
• Used website and analytics data to identify opportunities for UX and conversion improvements.
• Managed multiple Shopify projects independently from requirements and development through testing, troubleshooting, deployment, and ongoing maintenance.
• Collaborated with clients, designers, marketers, and other developers to determine technical solutions and deliver projects according to requirements.
• Used Git and GitHub for source control and development workflow.
• Tested storefront features across devices and browsers to identify and resolve functional and UI issues.
• Provided post-launch support and resolved production issues to maintain storefront stability and customer experience.

Web Developer - Jeronone Technologies - Mohali, Punjab

(2019-09 - 2022-11)

• Developed and maintained Shopify and WordPress websites from initial development through launch and ongoing maintenance.
• Converted Figma and Adobe XD designs into responsive, user-friendly web experiences.
• Developed front-end functionality using HTML, CSS, JavaScript, jQuery, PHP, and Shopify.
• Customized Shopify storefronts and implemented functionality based on client and business requirements.
• Improved website performance, responsiveness, usability, and mobile experience.
• Applied SEO and accessibility best practices during website development.
• Troubleshot front-end, responsive design, browser compatibility, and website functionality issues.
• Worked with clients and internal team members to understand requirements, resolve technical issues, and deliver projects on schedule.
• Supported ongoing website maintenance, content updates, bug fixes, and feature improvements.

Cybersecurity & Threat Management - Cybersecurity - Seneca College (2025-01 - 2026-12)

Business Analytics - Business Analytics - Seneca College (2025-01 - 2025-12)

Bachelor of Vocation - Software Development - Guru Nanak College, Budhlada | Punjabi University, Patiala (2015-01 - 2019-12)