Rachel MacPhail

Partnerships and go-to-market leader with 7+ years of experience driving growth across B2B and digital-first companies. Proven track record managing and activating 300+ partners, building revenue-generating programs, and translating complex products into clear, compelling narratives that drive engagement and conversion. I've led partner and client portfolios end-to-end, from acquisition and onboarding to activation, retention, and expansion, consistently improving performance through data-informed strategy and strong cross-functional execution.

Known for bridging strategy and execution, I bring a balance of relationship-building, storytelling, and operational rigor to turn partnerships into a scalable growth channel.

Director of Operations & Partnerships at Toronto Tech Week (2025-12 – Present)

Led go-to-market strategy and partner growth for a citywide tech festival with 300+ events and 15,000+ attendees. Built and managed a portfolio of 300+ partners and sponsors with 86% partner retention and 100% sponsor retention.

• Led go-to-market strategy and partner growth for a citywide tech festival with 300+ events and 15,000+ attendees
• Built and managed a portfolio of 300+ partners and sponsors, owning the full lifecycle from onboarding to activation and retention (86% partner retention, 100% sponsor retention)
• Created sales materials, pitch decks, and partner playbooks that helped secure new sponsors and contributed to growth in registrations
• Worked directly with partners to develop co-marketing campaigns, content, and event activations that increased visibility and engagement across the week
• Acted as the main point of contact for key partners, advising on strategy, positioning, and how to get the most value from their involvement
• Led cross-functional teams across marketing, sales, operations, and creative to execute hundreds of events across the city
• Built systems and workflows to manage venues, logistics, and partner coordination, improving execution speed and overall attendee experience

Head of Marketing at Fox Fold Inc (2025-07 – 2026-01)

Owned marketing strategy and account growth across 50+ B2B clients in the hospitality space, driving 25% revenue growth and 95% retention.

• Owned marketing strategy and account growth across 50+ B2B clients in the hospitality space, driving 25% revenue growth and 95% retention
• Built and executed campaigns across email, SMS, and digital channels to improve engagement, conversion, and pipeline growth
• Developed sales materials, pitch decks, and positioning that helped increase average account value by 35% and reduce churn by 15%
• Built reporting dashboards and tracking systems in HubSpot, Excel, and Google Sheets to give clear visibility into campaign performance and client health

Digital Marketing & Content Strategy at Ray Creatives (2023-10 – Present)

Lead strategy and execution for a portfolio of SMB, SaaS, and CPG clients, owning campaign planning, performance, and growth across digital channels.

• Lead strategy and execution for a portfolio of SMB, SaaS, and CPG clients, owning campaign planning, performance, and growth across digital channels
• Develop content and go-to-market strategies that improved reach and engagement by 50%+ and increased campaign ROI by 20%
• Work closely with clients to map customer journeys and refine messaging, improving conversion and overall campaign performance
• Built scalable workflows and systems that improved delivery speed and operational efficiency by 35%

Agency Lead at Lunchbox Studio (2021-05 – 2023-09)

Led strategy and performance for 15+ client accounts across SaaS and digital-first brands, driving consistent growth and campaign results. Scaled client performance delivering 4.8x average ROAS.

• Led strategy and performance for 15+ client accounts across SaaS and digital-first brands, driving consistent growth and campaign results
• Scaled client performance, delivering 4.8x average ROAS and increasing service adoption by 72%, contributing to $1M+ in recurring revenue
• Managed and mentored a team of client leads overseeing an additional 20–30 accounts, improving delivery quality, reporting, and client outcomes
• Built and presented campaign strategies, performance reports, and competitive insights to senior stakeholders, helping drive a 40% increase in campaign performance
• Led cross-functional teams across design, copy, and paid media to execute acquisition and retention campaigns across Meta, Google, and LinkedIn
• Used data and reporting tools, including Tableau, to analyze customer behavior and optimize targeting, messaging, and overall campaign performance

Bachelor of Psychology in Psychology – Toronto Metropolitan University (2010-09 – 2015-05)

Certificate in Psychology of Colour for Behavioural Design – Alterspark (2020-01 – 2021-12)

Certificate in Digital Behaviour Change – Alterspark (2020-01 – 2021-12)

Certificate in Copywriting (Brand & Creative) – I Loves Creative (2023-01 – 2023-12)