Wayne Thompson
Marketing and Partnerships
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About
SUMMARY A Strategic Business Development, Marketing Leader, partner ecosystem builder and Growth Architect with proven success in creating and executing a creative Marketing strategy. A trusted advisor and teammate with high business acumen and 20+ years of experience in SaaS, Integrations, and software technology.
Expertise and Skills that Drives Competitive Value
- Strategic Partnership Development
- Product Marketing
- Relationship Building
- Excellent Negotiation Abilities
- Strong communication and Persuasion
- GTM Strategy
- Product Management
- Project Management
- strategic decisions making
- Analytical Problem-Solving abilities
Experience
25+ years in Sales, Marketing and Business Development. During the past 10 years, I have focused my career on building great relationships with companies and really enjoy building partner ecosystems and leading partnerships and alliances.
I have a diverse background covering knowledge in multiple SaaS Technology platforms and have built partner ecosystems involving eCommerce platforms, Supply Chain, Financial Software, POS Solutions, Security and many others.
During my recent positions, I have gained a deep familiarity of several partner ecosystems, the core companies and a large network of connections. While I enjoy building relationships, seeing amazing sales growth come from partnerships, I am also a very technical savvy individual with a great technical understanding of API, EDI, XML, CSV, integrations.
I have built capable partnerships within the SaaS Software, eCommerce, Marketplaces and the MarTech space and have worked alongside Technology companies of several types, digital agencies, SI / integrators, and consultancies covering Affiliate, Channel, Reseller, Rev-Share, referral partnership models.
Areas of expertise include GTM Strategy, Strategic Partnership Development, Partner Programs, Partner Enablement, Product Development, Enterprise Sales, Solution Selling, Sales Operations, Corporate M&A, Go-to-Market Strategy, Contract Negotiation, Legal Documentation Creation.
Education
McMaster University, Business Admin
Humber College, Marketing
