Remya Parvathy

Data-driven Digital Marketing and Analytics professional with over 6 years of experience in search-driven performance marketing, specializing in paid search and digital acquisition channels across North America. Proven track record of optimizing campaigns, mentoring teams, and driving strategic integrations with SEO and multi-channel platforms. Adept at managing multi-million-dollar budgets, leading cross-functional collaboration, and delivering innovative strategies to exceed performance goals.

Digital Marketing Manager

• Directed paid search campaigns for major Canadian retailers and telecom leaders, managing budgets of $300K/month and achieving a 400% ROAS.
• Strategized and executed campaigns for a wealth management finance client, improving their impression share by 47% in just 3 months.
• Spearheaded team training initiatives, organizing workshops and one-on-one sessions to enhance paid search expertise, boosting team efficiency and knowledge-sharing.
• Revamped search strategies across platforms like Google, Bing, and SA360, increasing lead quality by 5x for Start.ca.
• Collaborated with in-house teams and external partners to integrate media plans with broader communication strategies.
• Led the analysis and presentation of campaign insights, leveraging platforms like Salesforce Datorama, Looker Studio, and Google Analytics.
• Introduced best practices and streamlined processes, improving workflow and campaign execution across regions.
• Pioneered learning agendas, presenting findings to leadership and enhancing cross-team collaboration.