Rita Vidot

Led digital campaigns for 3 campus events, driving 350+ attendees through targeted content on Instagram and TikTok. Grew brand reach by 180+ followers per term through a cohesive omnichannel content strategy.

Produced

Reels and Stories that generated 200+ organic interactions per term across all platforms.

Social Media and Events Manager - Sigma Lambda Gamma

(2023-09 - 2025-04)

• Led digital campaigns for 3 campus events, driving 350+ attendees through targeted content on Instagram and TikTok.
• Grew brand reach by 180+ followers per term through a cohesive omnichannel content strategy.
• Produced Reels and Stories that generated 200+ organic interactions per term across all platforms.

Marketing & Communications Specialist - University of Waterloo, University Relations

(2024-05 - 2024-08)

• Reached 560 staff members weekly via newsletter production, gaining 25 new subscribers in one term.
• Audited and optimized 120+ web pages across 4 platforms, improving SEO performance and brand integrity.
• Conducted 6-site audit findings into stakeholder pitch decks, driving UX and content improvements to UW's brand site

Event Attendant - City of Kitchener

(2023-05 - 2025-08)

• Executed end-to-end logistics for 100+ guest public events, coordinating vendors and guest flow to deliver seamless, on-brand City experiences.
• Resolved participant concerns in real time, strengthening community trust and upholding the City's professional reputation in high-visibility settings.
• Enforced health and safety standards across all events, reducing operational risk.

Honors Bachelor's Degree - Global Business and Digital Art - University of Waterloo (2021-09 - 2025-10)