Creative Director / Founder at On Air Promos Sdn Bhd (2022-07 – Present)
Founder of a boutique creative consultancy specializing in broadcast and streaming marketing, launches, and brand recovery.
- Creative review of several broadcast/streaming platforms enhancing workflow, brand expression and audience engagement
- Frequently engaged to advise on marketing campaigns, brand launches and promotions delivering rapid turnaround solutions
- Developed holiday content strategy for an Islamic streaming platform
- Provided audio branding and post-production support to international clients
- Led end-to-end design and launch of African children's broadcast & FAST channels
Executive Creative Director at Astro All Asia Networks (2009-06 – 2022-07)
Rebuilt Asia's largest pay tv platform into most awarded creative broadcast group.
- Led 215 staff across creative, strategy, and media placement teams
- Managed 8 direct reports, overseeing all network promotion, marketing, presentation and media planning
- Supported TV, digital, OTT, radio, social, OOH, and mobile platforms across multiple languages
- In spite of comparatively low budget, consistently awarded by broadcast organizations worldwide
- Designed and launched: 67 Astro-branded channels, 49 premium channels, 54 pop-up channels, 6 barker channels
- Contributed to subscriber growth from 1.5M to 4.1M homes
- Oversaw all high-profile content marketing and brand campaigns
- Improved workflows to ensure best practises of all fast to air needs
- Directed media planning and external agency partnerships to maximize ROI
- Ensured brand consistency, tone, and quality across all customer touchpoints
- Mentored hundred + producers, many winning prestigious international awards
- Mentored many young producers, several winning Asian Rocket Award for Best Young Producer
- Built long-term leadership pipelines across creative and strategy teams
Founder / Managing Director at Monster Media Ltd (2002-02 – 2009-05)
Founded a regional television marketing and promotions company serving major international broadcasters.
- Revitalized on-air presentation and promo strategy for Astro, CNBC, Celestial Pictures
- Created Disney's AlphaJets children's series
- Supported launch of Intertainer Asia (on-air & online)
- Delivered promotional campaigns for major theatrical and TV releases
- Company strategy, financials, and operations
- Client acquisition and senior account management
- Creative direction across branding, promos, and marketing platforms
- Team leadership and talent development
Executive Producer / Creative Lead at Channel [V] Music Television Networks (1994-05 – 2002-01)
Foundational creative leader of Channel [V]'s and led expansion across Asia.
- Designed and launched 6 channels across Asia and Australia
- Built creative teams in 6 countries, unified as one network
- Teams won 150+ international awards
- Staff named Asia's Best On-Air Producer for five consecutive years
- Executive Producer for [V] Awards featuring Sting, Bon Jovi, Spice Girls, Def Leppard
- Creative lead for all channel launches, branding, and presentation
- Oversaw on-air promo teams across HK, Taiwan, India, Thailand, Philippines, Australia
- Managed budgets, contracts, and vendor negotiations
- Led all on-air/off-air promotional strategy
Launch and Promotions consultant and voice of MTV at MTV (1991 – 1994)
Founder / Director at Asian Images Ltd (1988 – 1994)
Writer / Producer at Harvard Communications, CTV-West (1984 – 1988)
