Rogennie Dominguez

Strategic. Insightful. Bold. Driving revenue across partner retail networks through brand execution, customer experience, and commercial levers. Experience across 25+ partner locations | $750K annual CAPEX ownership | Multi-channel activation

RETAIL IMAGE AND BUSINESS DEVELOPMENT SPECIALIST at L'Oréal Group - SkinCeuticals (2020-01 – 2024-08)

• Developed and rolled out turnkey retail concepts for our retail partners across 20+ locations, integrating retail design, service offerings, client journey into a cohesive commercial strategy
• Managed $750K annual CAPEX allocation, prioritizing investments across retail environments, merchandising systems, customer experience improvements in key markets
• Delivered 8 structured go-to-market activation cycles per year, coordinating cross-functional stakeholders (Marketing, PR, Education, Digital) to drive traffic, conversion, and sell-through across our 25 high-performing doors
• Implemented commercial levers (promotions, bundles, staff incentives) to improve in-store engagement and retail productivity across partner networks
• Supported regional managers and field teams through regular training sessions, conferences, and business reviews, identifying opportunities to improve performance across markets

REGIONAL VISUAL MERCHANDISER - EAST CANADA at Breitling (2019-01 – 2020-01)

• Led visual merchandising rollouts and in-store team training across B2B2C and travel retail networks.
• Conducted store audits and delivered field feedback to improve brand visibility, execution quality and customer experience.

SALES AND VISUAL MERCHANDISER at Nespresso (2016-10 – 2018-12)

• Delivered premium sales experiences and owned visual merchandising execution, linking in-store presentation to conversion performance.

ADVERTISING CERTIFICATE – UNIVERSITÉ DE MONTRÉAL (2019)

MINOR IN POLITICAL SCIENCE – MCGILL UNIVERSITY (2016)