Rory Hedley

Results-driven business professional with over 15 years of experience building strategic relationships, engaging stakeholders, and delivering business solutions across Saskatchewan's commercial and agricultural sectors. Recognized for fostering trusted partnerships, facilitating collaboration across diverse groups, managing competing priorities, and identifying opportunities that support organizational objectives through strong communication, analytical thinking, and customer-focused problem solving.

Petroleum Account Manager - UFA

(2024-11 - 2026-04)

• Responsible for executing the profitability related to the sale of approximately 100,000,000 liters of petroleum fuel to commercial customers on an annual basis.
• Maintained and expanded relationships with commercial customers through proactive account management, pricing negotiations, and tailored product recommendations.
• Provide high level support to key accounts by planning customer calls and visits to provide the appropriate level of service to existing and new customers with a focus on retaining/expanding existing business relationships
• Assessed customer operations and business objectives to provide informed recommendations and value-added solutions aligned with their needs.
• Provided training and coaching to Agents regarding sales calls and lubricant specifications.
• Identified opportunities to strengthen customer relationships and expand business through consultative discussions and value-added recommendations

Territory Manager - Linde

(2023-03 - 2024-11)

• Spearheaded sales initiatives and provided exceptional service to existing and prospective clients, resulting in increased revenue.
• Concentrated efforts on meeting and exceeding sales quotas through strategic new business development and robust customer relationship management.
• Fostered long-term client relationships through strategic negotiations and effective product supply agreements.
• Proactively maintained and expanded target account lists by adeptly generating and qualifying new leads.

Territory Manager - Brandt Tractor

(2021-06 - 2023-03)

• Led the sales of new and used construction equipment within designated territory, consistently meeting and exceeding sales targets.
• Developed a thorough understanding of customer operations and business objectives, aligning equipment solutions with organizational needs.
• Provided accurate, and timely completion of all sales documents.
• Developed comprehensive customer status reports, encompassing details of sales calls, deal closures, follow-ups, and ongoing prospect engagement.

Logistics & Inventory Planner - Yara

(2017-02 - 2021-06)

• Led the distribution of the YaraVita product line, efficiently managing direct deliveries to customers and third-party warehouses.
• Tasked with the meticulous preparation and management of Yara Canada's weekly position reports, ensuring accuracy and strategic insight.
• Guaranteed the timely, safe, and cost-effective transportation of fertilizer from Yara Canada and third party warehouses, adeptly coordinating with sales, customer service, and operations teams to support transportation growth.
• Played a pivotal role in establishing and nurturing robust transportation networks with carriers, enhancing Yara's regional and cross-border logistics.

Product Supply Analyst - Co-op Refinery

(2015-08 - 2017-01)

• Spearheaded the daily analysis and forecasting of gasoline and diesel logistics, utilizing truck, railcar, and pipeline modes to proactively address supply constraints and identify improvement opportunities.
• Expertly managed inventory levels at the Winnipeg storage facilities, ensuring efficient supply to the Manitoba retail network and commercial customers.
• Successfully coordinated the movement of over 1 billion liters of product via pipeline, demonstrating exceptional logistical acumen during tenure at CRC.

Fertilizer Marketing Merchandiser - Viterra

(2008-06 - 2015-01)

• Integral member of a top-performing sales team, consistently surpassing targets through a collaborative and market-driven strategy, contributing to a record increase in fertilizer sales from 800,000MT to 2,000,000MT between 2008 and 2013, far exceeding the initial maximum forecast of 1,000,000MT. This strategic growth resulted in generating $2 billion in sales over two years.
• Delivered strategic market insights and recommendations to clients, advising on optimal timing, locations, and purchasing strategies for urea while leveraging in-depth market intelligence to strengthen client relationships, support business growth initiatives, and increase sales through effective communication and market analysis.

Bachelor of Business Administration - University of Regina (2007)