Rushender Reddy
Salesforce Developer
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About
Over 8+ Years of experience in Managing and Implementing Business IT projects as a Salesforce Developer and Salesforce Admin. Configured, implemented, administrated and maintained the Salesforce.com Platform. Proficient in dealing with functionalities related to Sales cloud & Service cloud, Financial Cloud, Marketing cloud and Analytics Cloud.
Having good knowledge of all phases of SDLC with expertise in Requirement gathering, Analysis, Designing, Development and Testing. Worked extensively on Salesforce Lightning Platform. Excellent understanding of Salesforce MVC architecture and its components such as Model, View and controller.
Excellent team player with Interpersonal, Communicational, Organizational and Project Management skills. Experienced in using Agile Methodology including creating product / Sprint catalogs, active participation in Scrum, Sprint planning and exit meetings.
Experience
Sr.
Salesforce
Developer at Regional Municipality of Peel (2025-05 – Present) • Designed and implemented OmniScripts with advanced conditional logic, modular templates, and guided workflows to streamline case management and tenant services.
- Built and optimized FlexCards to surface Salesforce and external data dynamically, embedding contextual actions and responsive layouts.
- Configured and automated Vlocity Document Templates (letters, notices, statements) with dynamic data binding and PDF generation.
- Developed DataRaptors (Extract, Transform, Load) and Integration Procedures to handle high-volume data transactions, minimize API calls, and improve system performance.
- Applied OmniStudio runtime optimization strategies (modularization, caching, error handling) to enhance execution speed and reliability.
- Enhanced customer and partner community functionality by integrating and customizing Salesforce Vlocity modules, including OmniScripts and DataRaptors, resulting in improved user engagement and streamlined operations.
- Deployed OmniStudio assets via IDX Build/Deploy and integrated them into Copado pipelines for multi-environment release management.
- Designed, developed, and optimized Apex classes, triggers, schedulable, batch jobs, and asynchronous processes to implement complex business logic.
- Built and deployed Lightning Web Components (LWCs), Aura Components, and Visualforce Pages to deliver scalable, responsive, and reusable UI experiences.
- Created and customized Visualforce pages and migrated legacy functionality to Lightning Experience to enhance user adoption.
- Implemented and customized Salesforce Public Sector Foundation (PSF) data models, including Service Request, Interaction, and Case frameworks, leveraging OmniStudio components for automation, data orchestration, and guided workflows.
- Developed scalable OmniStudio-based integrations using DataRaptors, Integration Procedures, and FlexCards, ensuring compliance with Public Sector Cloud architecture, optimized runtime performance, and seamless interoperability across Salesforce modules and external systems.
- Took full ownership of Salesforce production support, collaborating with business users to troubleshoot issues, resolve defects, manage hotfixes, and ensure high availability of critical business applications.
- Delivered consistent support through proactive monitoring, timely resolution of incidents, and effective stakeholder communication.
- Implemented Flows, Process Builder, validation rules, approval processes, and custom metadata types to support declarative automation alongside programmatic solutions.
- Applied Salesforce security model (profiles, permission sets, FLS, OWD, sharing rules, Shield Platform Encryption) to safeguard PHI data and ensure compliance.
- Developed custom objects, workflows, and approval processes while ensuring >85% unit test coverage across Apex and OmniStudio components.
- Delivered reusable custom metadata/config-driven solutions, enhancing maintainability and scalability.
- Designed and consumed REST/SOAP APIs, Bulk API, and outbound messaging for secure data exchange between Salesforce and external systems.
- Built middleware connectors and Integration Procedures to orchestrate transactions, reduce API consumption, and ensure interoperability.
- Executed data migration, cleansing, and transformation using Data Loader, Bulk APIs, and ETL pipelines, ensuring seamless cutovers.
Education
PG Certificate in Computer Software and Database Development – Loyalist (2023-04)
Bachelors in Computer Science – Jawaharlal Nehru Technological University (2015-05)