Salehin Haque

Consumer and brand insights analyst who turns BX/CX tracking into decisions on what to scale, redesign, or leave alone. Combines survey design, advanced methods, and R/Tableau automation for CPG, QSR, and retail clients in the U.S. and Europe.

Insights Analyst at Service Management Group (SMG) (2023-06 – 2026-01)

Bridged brand and customer-experience data to strategy for CPG, QSR, and retail clients across the U.S. and Europe, separating noise from genuine shifts in tracking metrics.

• Fielded 5–9 end-to-end CX and brand-tracking programs a year ($15K–$70K), aligning survey design and fieldwork with campaign timelines.
• Integrated quarterly tracking (2,000+ respondents) and monthly pulses (~450) for a Fortune 300 retailer into one brand narrative using MaxDiff, KDA, TURF, and segmentation.
• Partnered with data engineering to connect R and Tableau to live survey pipelines, automating standard cross-tabs and reducing time-to-insight.

Market Research Lead at IUVOX (2022-11 – 2023-08)

Led product–market fit and competitive-landscape research for an early-stage startup, testing how features, pricing, and narrative affected adoption and retention.

• Combined four inputs — surveys, customer conversations, product usage, and secondary research — into simple hypotheses the team could validate with low-cost experiments.

AI Image & Video Evaluation Specialist at micro1 / Workada (2026-01 – Present)

Apply the same pattern-recognition used in insights work to multimodal QA: 1,000+ audited outputs, 90%+ quality threshold, and 20+ edge cases documented into guideline updates.

B.A. in Political Science, Minor in Social Data Analytics – Simon Fraser University (2022)