Samantha Maquera

Marketing and communications professional with 2+ years producing copy, campaigns, and multi-channel content for cultural and post-secondary organizations. Skilled at translating brand voice into newsletters, social content, and web assets, and at coordinating partners and vendors to deliver campaigns on tight timelines. Drawn to the Aga Khan Museum's mission of connecting communities through the arts.

Communication Specialist - Pwrforward

(2025-03)

• Write promotional Mailchimp emails and newsletters for events, workshops, and program launches, sustaining a cadence of 15+ campaigns over 8 months with open rates from 11% to 62%.
• Write Instagram and LinkedIn copy that follows brand guidelines while adapting tone to each platform's audience, plus scripts for content videos promoting programming.
• Brainstorm storyboard scripts for social video content, aligning tone and pacing with brand guidelines to boost engagement.
• Design and manage Mailchimp newsletter campaigns (58% avg. open rate to 12,000+ subscribers; 74% avg. open rate on a 2,559-recipient series), using Excel (PivotTables, VLOOKUP) to track performance and inform strategy.
• Write and edit copy for multi-channel campaigns spanning email, social, and web, supporting a recruitment initiative that reached 3,000+ participants and exceeded targets by 23%.
• Coordinate logistics, collaborate with other departments, and budgets for large-scale campus events (1,200+ participants).
• Develop creative briefs and term-by-term content calendars, coordinating cross-departmental partners and external vendors to produce aligned, on-brand promotional materials.
• Direct a Digital Content Creators team on high-volume, multi-platform content calendars.
• Designed and coded a website using AI tools, applying UX design principles and writing on-brand copy for each page in line with Humber branding.

Communications and Marketing Coordinator - Humber Polytechnic - Student Life

(2024-09)

• Design and manage Mailchimp newsletter campaigns (58% avg. open rate to 12,000+ subscribers; 74% avg. open rate on a 2,559-recipient series), using Excel (PivotTables, VLOOKUP) to track performance and inform strategy.
• Write and edit copy for multi-channel campaigns spanning email, social, and web, supporting a recruitment initiative that reached 3,000+ participants and exceeded targets by 23%.
• Coordinate logistics, collaborate with other departments, and budgets for large-scale campus events (1,200+ participants).
• Develop creative briefs and term-by-term content calendars, coordinating cross-departmental partners and external vendors to produce aligned, on-brand promotional materials.
• Direct a Digital Content Creators team on high-volume, multi-platform content calendars.
• Designed and coded a website using AI tools, applying UX design principles and writing on-brand copy for each page in line with Humber branding.

Program Assistant - North Love Arts

(2023-04 - 2023-08)

• Directed logistics and stage production for a 12-hour concert event, developing a minute-by-minute production schedule and coordinating 10+ volunteer teams and vendors.
• Built detailed production schedules and work-back plans for a short film, including cast/crew call sheets, coordinating a 10+ person crew under strict deadlines and resource allocations.

Bachelor of Digital Communications - Digital Communications - Humber Polytechnic (2020 - 2024)

Film and Television Production - Trebas Institute (2015 - 2016)