Sapana Mhadgut

Results-driven AEM Web Content Manager with 7 years of total experience, including 5+ years specializing in Adobe Experience Manager (AEM) authoring, custom component implementation, and full-stack content management in large corporate environments. Deep expertise in building pages using custom component libraries in partnership with UX and digital product teams, enforcing clean HTML/CSS/JavaScript coding standards, and delivering zero-defect multichannel campaigns for international brands including H&M Group. Proven track record across EMEA and APAC markets in CMS migration, pre-publish QA, SEO/analytics tagging, content defect resolution, and collaborating with IT and development teams using Azure DevOps and Jira.

Content Manager - Oliver+ (Client: H&M Group) - Mumbai, India

(2022-03 - 2026-05)

• Owned the end-to-end production lifecycle for website and campaign landing pages across 12+ international markets, managing scope, schedules, and stakeholder coordination from brief to go-live — achieving a 40% reduction in time-to-publish.
• Partnered daily with in-house design, front-end, and back-end teams to align on implementation feasibility, flag risks early, and maintain quality at pace — delivering zero critical post-launch defects across 3 consecutive major product launches.
• Maintained editorial calendars and AEM authoring pipelines in coordination with content creators and Project Managers, reducing last-minute revision cycles and improving team throughput measurably.
• Acted as the bridge between upstream stakeholders (brand teams, agencies, and regional market leads) and production teams — translating campaign intentions and brand requirements into precise, on-site execution.
• Trained and onboarded cross-regional teams on AEM workflows and publishing standards, accelerating local market turnaround and reducing dependency on central authoring support.
• Upheld brand integrity across every published page by reviewing all text, images, and links against global product messaging before go-live — zero brand-deviation incidents reported over a two-year period.
• Executed rigorous pre-publish QA across all web pages and documents — reviewing text accuracy, image rendering, link functionality, and accessibility compliance — achieving 100% adherence to international digital accessibility standards with zero post-launch defects.
• Produced detailed, developer-ready defect reports with clear reproduction steps and severity ratings, accelerating fix turnaround and ensuring uninterrupted content delivery across live digital properties.
• Led multichannel digital campaign rollouts for global product launches, coordinating production and market adaptation of web and email assets in full compliance with GDPR and H&M internal guidelines.
• Monitored campaign KPIs (traffic, engagement, conversions) and contributed to A/B testing analysis, generating actionable insights that improved site efficiency quarter-on-quarter.

Content Author / Manual Tester QA - Innovative Data Solutions - Mumbai, India

(2021-03 - 2022-02)

• Administered and updated website content via AEM and other CMS platforms in strict adherence to global brand guidelines — maintaining 100% data accuracy and audit-ready content records with zero compliance flags.
• Built AEM assets (blog articles, product stories, campaign materials) using the custom component framework; reviewed work of brand marketing team members for quality, accuracy, and production readiness.
• Coordinated production and localization of digital assets for international markets, meeting regional requirements without compromising global brand standards.
• Executed full accessibility and SEO testing across all web pages and documents before go-live — reviewing alt attributes, heading structures, navigation flows, and analytics tagging; zero post-publish defects.
• Produced structured defect reports with reproduction steps and severity ratings for technical teams, accelerating fix turnaround and ensuring uninterrupted content delivery.

B.Sc. - Information Technology - University of Mumbai (2018)

HSC - Maharashtra State Board (2015)